As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video … Read more
Google Search Advocate John Mueller suggests three ways to prevent potentially inaccurate AI chatbot content from being indexed. Website owners should be mindful of potential issues caused by AI chatbots that could impact the visibility and search presence of their websites. Mueller suggests the use of a ‘robotted iframe’, ‘robotted JavaScript file/resource’, or ‘data-nosnippet’ to … Read more
In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they’re in that age group. That’s a massive overlap with your … Read more
Most of the discourse surrounding the impact of artificial intelligence (AI) on SEO has been about content creation. This makes perfect sense. Large language models (LLMs) have fundamentally changed the speed at which businesses and individuals can produce blog posts, marketing copy, social media posts and much more. I am not the first to provide … Read more
Alt text. You know it’s important for SEO. In fact, Google has stated that alt text is a ranking factor. And with the increasing rise of visual search, describing your images for web crawlers has taken on even more importance. But beyond a short sentence describing the image, how do you make your alt text … Read more
On-page SEO optimization is the key to success in today’s digital landscape. Whether you’re aiming for higher search engine rankings or running a successful online campaign, optimizing your content is crucial. Creating the kind of content that Google and searchers are looking for, is just one part of the job done. Without practicing on-page SEO … Read more
![Top 10 Ways To Fix Snapchat Web Not Working [Completed Guide]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/Top-10-Ways-To-Fix-Snapchat-Web-Not-Working-Completed.jpg "Top 10 Ways To Fix Snapchat Web Not Working [Completed")
In this digital age, the use of social media apps is very important for our day to day life. Sometimes it happens that you are not using the app on your phone, and you have to use a desktop to do your work. But what if suppose a social media app, like Snapchat Web, is … Read more
Imagine this: You’re a marketer, and you’re constantly chasing the next big thing. You’re always on the lookout for the latest trend, the newest platform, the freshest idea. You’re running on a hamster wheel of “on-demand” marketing, and it’s exhausting. You’re always reacting, never planning. You’re always behind, never ahead. Sound familiar? Now, what if … Read more
There’s a lot of material out there about writing a great headline. But what about writing a good introduction sentence? Compelling readers to read the article is an art form in itself. And if you don’t do it well, you’re missing out on potential subscribers, leads, and customers. In this post, we’ll share how to … Read more
![5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/5-Powerful-Ways-Marketers-Are-Using-AI-To-Boost-SEO.jpg "5 Powerful Ways Marketers Are Using AI To Boost SEO")
When you compare what customers say they want to what your business offers – you might find a mismatch between the words you use to market your business versus the terms your customers use. AI tools, such as Conversation Intelligence, can help you: Accurately discover useable, hyper-relevant key terms and phrases from conversations. Quickly summarize … Read more
In today’s digital age, businesses are constantly seeking innovative ways to improve their lead generation strategies. Traditional methods can be time-consuming and may not always yield the desired results. However, with advancements in artificial intelligence (AI), businesses now have the opportunity to enhance their lead generation efforts and drive better outcomes. In this article, we … Read more
The genesis, slow build, and now daily reality of the ups and downs, twists and turns, fits and stops, beauty and brutality of being a now full-time founder began 10 years ago for me. I had just finished an intense Executive MBA program while working full time and began what would prove to be a … Read more
Demographics are important when advertising any business. When regionally targeting people for marketing purposes, approaching them in a way that’s authentic and genuine is for the best! Of course, Londoners have had a reputation for being a bit grumpy since as far back as 2016. We wouldn’t be surprised if there was evidence of that … Read more
This post was sponsored by Accelo. The opinions expressed in this article are the sponsor’s own. Fear is a prevalent collective emotion these days. And it’s no wonder: The mainstream media feeds us alarmist content daily. In business, you might feel a similar kind of dread when you compare your agency offerings to bigger, lower-cost … Read more
Whether you’re an avid scroller, check in from time to time or you can’t stand it, it’s safe to say we’re a nation of social media users. There are tens of millions of people up and down the UK with a Facebook, Instagram, or Twitter account. This is brilliant news for businesses! Unlike in the … Read more
Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn’t getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering how to best integrate AI into your marketing workflow? Unsure which parts of your content creation strategy can be safely delegated to machine learning? You’re not alone. While 46% of business owners resort to AI to craft … Read more
