WYSIWYG. No, this isn’t another one of those newfangled acronyms the kids are using these days — it’s actually been around for quite some time. “What You See Is What You Get,” or WYSIWYG for short, refers to an HTML editor in which the content on a blog or web page appears as it would … Read more
When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a … Read more
![What's Holding AI Adoption Back in Marketing? [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/Featured-Image-Template-Backgrounds_AC-Copy-4.pngkeepProtocol.png "What's Holding AI Adoption Back in Marketing? [New Data]")
Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. In our 2023 State of AI … Read more
Even if you‘re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you‘ve stumbled across a blog when you’ve searched “healthy dinner recipes”. In fact, if you’re reading this, guess what? You’re on a blog. (Very meta, I know.) If your business doesn’t have a blog, … Read more
![What's a Marketing Audit? [+ How To Do One]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Marketing-Audit.pngkeepProtocol.png "What's a Marketing Audit? [+ How To Do One]")
As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and … Read more
CV vs. resume: Which should you use when applying for a job? If you spend enough time job searching, you’ll likely see a few postings asking for curriculum vitae (CV) rather than a resume. You’ll probably wonder what the difference is between the two. Since resumes and CVs both serve as documents that help candidates … Read more
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that … Read more
Taking customer feedback on social media can be brutal. It’s like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers. Read the full article at MarketingProfs
