Aifficiency: What’s Really Behind Google’s Deal With Reddit

Aifficiency: What's Really Behind Google's Deal With Reddit

Vetted.ai is one of many AI chatbots that are gaining traction in Google search. It’s not much, maybe 10,000 monthly visits, but Google found the site to be the best result for ~100 keywords. Trend: growing. Organic traffic and top 3 keywords for vetted.ai (Image Credit: Kevin Indig) A click on one of Vetted AI’s … Read more

Why Google SGE Is Stuck In Google Labs And What’s Next

Google Search Generative Experience (SGE) was set to expire as a Google Labs experiment at the end of 2023 but its time as an experiment was quietly extended, making it clear that SGE is not coming to search in the near future. Surprisingly, letting Microsoft take the lead may have been the best perhaps unintended … Read more

Strategy vs. Tactics: What’s the Difference & Why It Matters

Strategy vs. tactics—what’s the difference? Many people might roll their eyes and wonder, “Does it even matter?” Yes, yes it does. Strategies and tactics play an important part in business goal-setting and getting things done. Use them correctly to create a bullet-proof business plan that guides your team to success rather than getting smooshed in … Read more

Content Creator vs Influencer: What’s the Difference?

The world of content creation and online influencing is rapidly changing. Gone are the days when we all turned our noses up at so-called “influencers,” often promoting pyramid schemes, dodgy deals, and fast-fashion copycats. Now, these very same influencers and creators are working with market-leading brands, and the numbers don’t lie. I mean, sure, you … Read more

X Marks The Spot: What’s to Come After Twitter’s Rebrand?

Last month Elon Musk announced that Twitter’s new name is X. The name change is supposed to mark the platform’s evolution from a social media tool to an “everything app” that includes banking, e-commerce, and expanded social features. According to author Walter Isaacson, Musk has been on a mission to make fetch X.com happen since … Read more

What’s New with Facebook Ads? Q&A with Ad Pro Nick Shackelford

When IOS 14 came out in December of 2021, it felt like the beginning of the end of Facebook ads. But instead, the updates ushered in a new frontier to reach your ideal customers. Facebook ads aren’t dead. They just take a different approach. In a recent foundr+ live event, we invited Nick Shackelford, the … Read more

What’s Less Harmful: 301 Redirect or “404 Error Pages”?

Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how to think about each status code. The question was simple: “What is less harmful: having millions of 404 error pages or millions of 301 redirects, where sold … Read more

Independent Contractor vs Self Employed: What’s the Difference?

When launching your own business, it’s incredibly easy to get swept up in all the jargon. It probably seems like there is a term for everything, a complex acronym around every corner, and before long, your head can begin to spin. One common example of this is trying to understand the difference between being self-employed … Read more

Former Spotify Executive Max Cutler on What’s Next in Podcasting

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Max Cutler,  founder of Parcast and former Spotify executive, about what’s next for podcasting. To read more, subscribe to the magazine. ————— In 2011, podcasting was an emerging medium. In 2016, there were … Read more

Content Marketing vs. Content Strategy: What’s the Difference?

The distinction between content marketing and content strategy is subtle because the two concepts work together. Once you figure it out, you can use them as the one-two punch to help grow your brand.  This post explains content marketing and content strategy and gives advice for using both to benefit your business. The Difference Between … Read more

B2B SEO in 2023: What’s New and How to Adapt Your Strategy for Success

In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. SEO is pivotal in achieving these goals. This blog post (and its accompanying comprehensive guide) aims to provide B2B marketers, SEO specialists, and business owners with the knowledge and tools … Read more

WordPress.org vs WordPress.com: What’s the Difference?

WordPress is one of the best website-building tools available, but it can be tricky to figure out how to use it for your purposes best. One of the most confusing parts of using this tool is deciding between WordPress.org vs WordPress.com. In this post, we’ll answer the question, “What is the difference between WordPress.com and … Read more

Buyer Persona vs. Customer Profile. What’s the Difference and Why It Matters?

If you’re listening to a coach, professor, or sales dude explain the ins and outs of selling a product, at some point, they’re going to tell you to make a buyer persona. But, another figure in the selling sanctum of knowledge might tell you to make a customer persona. Or a customer profile. Maybe a … Read more

CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You?

Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data. There are three types of platforms that are particularly popular — CDPs, CRMs, and DMPs. But what do these abbreviations stand for? How … Read more

Artifical Intelligence and Machine Learning: Whats the Difference?

Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence … Read more

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