Author’s note: Insights from this article were pulled from Season Two, Episode Six of #CreatorTeaTalk—The Tea On Women In The Creator Economy, sponsored by Sprout Social. Whether founding our own brands and online communities or working behind-the-scenes to partner with creators and influencers, women are leading the way in shaping a more inclusive creator economy. … Read more
More women are starting their own small businesses every day. Working women continue to face unique challenges, especially as small business owners, so what are the absolute best business ideas for women? Starting with the most profitable businesses, best online business ideas, low investment business ideas, and best side hustles, we’ve curated a list of … Read more
It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events space: Greta Gerwig’s Barbie has earned over $1.28B at the box office since its release in July Beyoncé’s Renaissance tour impacted inflation rates in the U.K. and Sweden … Read more
Over the past 100 years, women have made great strides in the business world. According to the Women’s Business Enterprise National Council, women own 40% of all businesses. Unfortunately, the same can’t be said for marketing agencies: Only 220 of the 22,000 North American ad agencies are owned by women or nonbinary people. That split … Read more
If you ask Instagram influencer Ambar Driscoll about her organization, “Bamby Collective,” she’ll make it clear that while the group does have some of the makings of a small business – they’ve launched a signature product, their brand revolves around a central tenet, and their following consists of many who love their mission – it’s … Read more
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs
We’re back this Women’s Day with even more tips and advice from women in the SEO industry on how to know your worth – and command it. This piece was originally published in 2021. Now, another year into a global pandemic and amid ongoing socioeconomic unrest the world over, our experts have more to share. … Read more
This International Women’s Day, diversity, equity and inclusion (DEI) are top of mind. Why? Well, women are expected to make up 47.2% of the workforce by 2024. Yet even still, the gender pay gap still has a long way to go. Women’s wages were only 82.6% of the average man’s as of Q1 2021, according … Read more
Ecommerce is one of the most profitable business models for aspiring entrepreneurs, and it’s an industry where female entrepreneurs are showing us how it’s done. The COVID-19 pandemic has supercharged the transition to ecommerce from brick and mortar, making it even more appealing. But ecommerce isn’t without its struggles. All entrepreneurs have to take risks, … Read more
