Profit More, Work Less: 4 Steps to Niching Down For Your Agency

Ever wonder what the most successful agencies did differently than everyone else? Was it luck, skill, hard work, the industry they chose, or something else? Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business. From this, I’ve seen consistent patterns & traits in the … Read more

Thinking About Social Media Marketing and SEO for Your Dispensary? What Strategies Work Best?

Thinking About Social Media Marketing and SEO for Your Dispensary? What Strategies Work Best?

In the ever-expanding digital world, visibility, including dispensaries, is paramount for any business. With the legalization of cannabis in many regions, the competition in the industry has surged.  Developing Search Engine Optimization (SEO) strategies and continuously working on social media are crucial to standing out in this crowded market. SEO can propel your dispensary’s website … Read more

How I Use AI to Support My Work As a Business Owner With ADHD

How I Use AI to Support My Work As a Business Owner With ADHD

Many of the clients I’ve worked with in my strategy firm who are neurodivergent deal with imposter syndrome or believe their brains are holding them back. Personally, I think this trait can be a superpower. Being an entrepreneur with ADHD has always felt natural to me. Rather than trying to bend my ways of working … Read more

What Is Programmatic Advertising? How Does It Work?

What Is Programmatic Advertising? How Does It Work?

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic. Gone are … Read more

24 Effective Link Building Tactics That Work In 2024

24 Effective Link Building Tactics That Work In 2024

1. Check Your Direct Competitors’ Backlinks Since link building helps your site rank higher, we can assume that the highest-ranking sites on SERPs have lots of good backlinks. The same is true for your competitors who rank higher than you. And if there are a lot of authoritative sites linking to them, wouldn’t it be … Read more

What Is Programmatic Advertising? How Does It Work?

What Is Programmatic Advertising? How Does It Work?

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic. Gone are … Read more

11 Ways That Really Work To Get Backlinks

11 Ways That Really Work To Get Backlinks

If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on “information that Google has about a business, from across the web, like links, articles, and … Read more

8 Email Testing Best Practices to Help You Work Smarter – Litmus

8 Email Testing Best Practices to Help You Work Smarter - Litmus

Email clients (like Gmail, Apple Mail, or Outlook), operating systems, and devices change frequently. Because there are potentially more than 300,000 different ways an email could render, email QA testing is really the only way to verify how your email will look when it arrives in your subscriber’s inbox. But sorting reviewing how every single … Read more

A Guide To Star Ratings On Google And How They Work

A Guide To Star Ratings On Google And How They Work

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond. Star ratings can help businesses earn trust from potential customers, improve local search … Read more

SEO Work & Life Balance: Advice And Inspiring Resources You Should Follow

SEO Work & Life Balance: Advice And Inspiring Resources You Should Follow

I have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half. One thing that keeps the job exciting is how dynamic the industry can be. But this can also be a challenge for some. Like any average person, especially those … Read more

14 Surprising Examples Of Clickbait Headlines That Work

14 Surprising Examples Of Clickbait Headlines That Work

Ever found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of the internet. It’s true – clickbait gets a bad rap. Often, clickbait headlines are highly sensationalized, spammy, and all-around misleading. But they do work. Why … Read more

A Guide To Star Ratings On Google And How They Work

A Guide To Star Ratings On Google And How They Work

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond. Star ratings can help businesses earn trust from potential customers, improve local search … Read more

AI Anxiety – Does AI Detection Really Work?

Have you ever wondered if the article you’re reading online was written by a human or an AI?  In today’s quickly evolving digital landscape, distinguishing between human-crafted and AI-generated content is becoming increasingly challenging.  As AI technology rapidly advances, the lines are blurring, leaving many to question: Can we really trust AI content detectors to … Read more

How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media

How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media

Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who’s led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. So naturally I was curious where he sees the media business … Read more

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