Whenever you agree on a contract with a new client, establishing a statement of work (SOW) is crucial for several reasons. But when it comes to creating a document as complex as a SOW, where do you even start? Hiring someone to write one for you can be extremely costly, and you may not have … Read more
How-to videos are an especially compelling way to learn how to do something online because the video shows you exactly how to do it. We found that of the 91.9% of internet users who enjoy watching videos, 31.3% want how-to videos, and 29.8% want educational videos. In this post, we’ll explain why how-to videos are … Read more
I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning. That‘s the thing about brand influencer marketing — you follow them for a reason, so you don’t mind interacting with their sponsored content. I follow this influencer because she‘s an editor of a major magazine … Read more
Thanks to the continuous growth of the ChatGPT plugin store, there are always new ways to utilize ChatGPT and AI at work. But how do you get the most out of each ChatGPT plugin? With over 550 to choose from, it can be hard to get a real sense of the benefits of each plugin … Read more
Typography can support brand identity and create visually unique emails—but you shouldn’t sacrifice accessibility for the sake of design. To deliver both a beautiful and accessible email design, stop trapping your message in images, and start using live text with web safe fonts and web fonts. Read on to learn exactly how to do it: … Read more
During the WWDC 2023 keynote, Apple revealed its latest hardware and software advances for professionals using popular devices like Mac desktops, laptops, iPad, and iPhone. Here’s a look at the WWDC 2023 announcements that could change how we work with machine learning (ML) models, spatial computing, augmented reality, and more. How Apple Could Succeed Where … Read more
Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie’s ‘office’—the world. 📱 Check out Sophie’s Instagram and Twitter Could … Read more
We’ve been writing and publishing Buffer’s State of Remote Work report for six years now, and we’ve learned a lot about the trends, benefits, and struggles of remote workers along the way. This year, after releasing the report, we had several people comment that they wondered what the results would be like for only people … Read more
The business world can feel like a place of constant pressure and complexity. We hate stress a lot (because it sucks) but, at work, it can sometimes feel like addressing and dealing with stress can get in the way of meeting deadlines and producing results. Stress should always be addressed, though, because not dealing with … Read more
Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model, letting … Read more
Stuck in a rut with your targeting strategy? We get it — it’s easy to stick with what you know. But if you don’t adapt and evolve, you could lose out on budget, headcount, and your goals. We know that times are tough, but that doesn’t mean you can’t achieve efficient growth and boost your … Read more
![What Will Work Look Like in the Future? [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/02/What-Will-Work-Look-Like-in-the-Future-Infographic.jpg "What Will Work Look Like in the Future? [Infographic]")
Workers will have spaces that are more flexible and wellness-focused in coming years, and roles that are less hierarchical, according to predictions coved in this infographic. Read the full article at MarketingProfs
You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what it is, then you may be thinking, how can I add more authoritative content throughout my site? Well, first, authority refers to the power or … Read more
You may have heard that SEO is essential when you want to increase traffic to your website. When you are looking to increase the volume of customers coming to your store, incoming calls, and online orders, you need to be visible in Google Search. Optimizing your webpages helps you rank higher and convert more searchers … Read more
Will publishing new articles regularly or updating old blog posts help you rank better? Maybe, but not just by changing the date or frequency. Google accounts for “hacks” like this. In this article, we will discuss how the factors behind freshness affect your rank. What Is Freshness? When marketers talk about content freshness, they are … Read more
In 2021, China surpassed one billion internet users, making it the biggest online market in the world. But as global businesses seek to gain a foothold in this rapidly growing digital economy, they face a unique set of challenges, including optimizing their websites for the world’s most populous nation. Unlike in the rest of the … Read more
Before I joined Buffer in 2022 as a content writer, I had my fair share of work experience: jobs and internships during both undergrad and graduate school. I worked a full time, 40-hour a week, position at a nonprofit when I was 22, and as a TV/movie journalist at a popular publication. But it wasn’t … Read more
