Creating a video is a creative process which involves a lot of brainstorming, editing and producing. But the success of your video does not 100% rely on the quality or originality of that video. Whether your video is going to be a success is determined by how many people will be able to find it … Read more
Every consultant needs a go-to consulting proposal template because proposals are an expected and essential part of the client acquisition process. Whether you’re crafting a proposal for a specific project or looking to land a long-term client, the process of drafting a proposal can seem rather daunting, especially if you don’t have a consulting proposal … Read more
A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always known that optimizing your titles is essential, but there’s more to it. For example, an SEO title can be the gateway to potentially higher click-through … Read more
Need to write a sales page for an upcoming launch? Looking to improve the existing copy in your funnel or website? If so, I’m going to teach you the 10 things your sales page MUST include if you want to make sure your copy creates trust, builds authority and converts like craaaaaaazy. Hey Posse! What’s … Read more
A great cover letter can be the difference between getting an interview and having your application ignored. A poorly written or generic letter won’t do you much good, but a well-crafted one has the potential to land you an interview or even a job. Please, note that a cover letter is not a resume. A … Read more
Unique value proposition (UVP) is a big, intimidating word that often sends brand-new entrepreneurs scrambling for an Advil and a glass of water. Settle down there—it’s more straightforward than you think. Consider this situation. Your distant cousin hears you’ve started a business and looks for it on Amazon. She finds your products, but she also … Read more
Learning how to write a top-notch sales email isn’t easy. Recipients receive an average of 120 new emails every day, but they only choose to respond to about 25% of them. That statistic might discourage some senders but only those who view the glass half empty. 25% of emails are getting responses, and that means … Read more
