Navigating social media marketing in an election year

Navigating social media marketing in an election year

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data, from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less … Read more

Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data

Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. It’s an exciting time but also a bit overwhelming. You have new goals to reach and new … Read more

Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule

Google commemorates its 25th anniversary by reflecting on the most searched topics globally, showcasing the power of human curiosity and the universal nature of certain interests. Here’s to the toy that inspired millions to dream big. This year, we’re celebrating the most searched icons of all time. https://t.co/5Tp2BOQous #YearInSearch pic.twitter.com/9LRCornDOY — Google (@Google) December 12, … Read more

GPT Store To Launch Next Year, ChatGPT Updates Coming Soon

OpenAI shares its plans for the GPT Store, enhancements to GPT Builder tools, privacy improvements, and updates coming to ChatGPT. OpenAI has scheduled the launch of the GPT Store for early next year, aligning with its ongoing commitment to developing advanced AI technologies. The GPT Builder tools have received substantial updates, including a more intuitive … Read more

ChatGPT At One: A Year Of AI Developments From OpenAI

Today, ChatGPT celebrates one year since its launch in research preview. Try talking with ChatGPT, our new AI system which is optimized for dialogue. Your feedback will help us improve it. https://t.co/sHDm57g3Kr — OpenAI (@OpenAI) November 30, 2022 From its humble beginnings, ChatGPT has continually pushed the boundaries of what we perceive as possible with … Read more

The Top 7 2023 Black Friday Trends You’ll See This Year – Litmus

Welcome to the email marketing Super Bowl. Despite a rise in shopping holidays throughout the year (looking at you, Prime Day), retail’s favorite pseudo-holiday, Black Friday, is still one of the busiest e-commerce days of the year. If you want to close out Q4 on a high note, this is the campaign to nail.  Black … Read more

Why U.S. Brands Lose $2.4B A Year From Local Invisibility

A localized marketing approach can unlock significant growth potential for your business – but it can also be highly competitive. So, what will it take to raise the bar and outperform your competition? How can you avoid missed revenue opportunities and maximize your brand’s visibility? On May 31, I moderated a webinar from SOCi’s Monica … Read more

Start Your Year Right with Litmus’ Most-Loved Email Marketing Resources – Litmus

Whether you’re newer to email marketing or a seasoned pro, there’s always something to learn. Level up with the tools that were most-loved by the Litmus email community in 2022. Email Brief & Planning Worksheet Every marketing email your brand sends should start with a plan. To get the results you want, your email needs … Read more

Year in Review: How Litmus Helps Marketers Do More With Less – Litmus

At Litmus, we build and send email marketing campaigns—just like you! We get how hard it can be to get the most out of email. Hitting send is just one piece to the puzzle; there’s building, personalization, testing, review, analyzing and so much more to running an email program. Email is essential; more than 40% … Read more

A Year And a Half Later, Here’s How The Four Day Workweek is Going at Buffer

When we experimented with a four-day workweek it was initially for one month. As our CEO, Joel Gascoigne, wrote about in May 2020 when we first started the experiment, “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.” Joel’s announcement about the four-day workweek in April, … Read more

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