No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one. A marketing calendar is essential to keeping a team organized and productive, but creating and maintaining one can be intimidating without the right guidance. So, if … Read more
Web directories, once tools for discovering websites in the early days of the Internet, have evolved over the past two decades. While the rise of Google led many to assume that web directories would become obsolete, plenty of these online catalogs have adapted to remain relevant. This article examines the current state of web directories … Read more
House extensions are an excellent way to add value to your property, create extra space, and give your home a new look. A popular choice for many homeowners is the addition of a single storey extension. These extensions can bring many benefits, such as extra living space, improved natural light, and often a significant increase … Read more
A business is like a roller-coaster; the journey is full of ups and downs. Starting your own business can be a thrilling leap into personal and financial freedom. However, adequate planning and preparation are key to turning a business dream into a profitable reality. It involves taking steps such as crafting a business plan, understanding … Read more
Welcome to the email marketing Super Bowl. Despite a rise in shopping holidays throughout the year (looking at you, Prime Day), retail’s favorite pseudo-holiday, Black Friday, is still one of the busiest e-commerce days of the year. If you want to close out Q4 on a high note, this is the campaign to nail. Black … Read more
If you were link building in the early 2000s, you may remember submitting one or more websites to a relevant directory with a decent PageRank to acquire an easy backlink. But just like many link building tactics of the past, when it became too easy, Google began to frown upon those links. The question now, … Read more
