Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into … Read more
The July 1 migration deadline for Google Analytics 4 (GA4) has passed, and perhaps you’re still feeling unsteady working in the platform, still have some setup to do, or are in the Jumpstart queue. If you’re a reluctant GA4 user or haven’t had the time to get comfortable with it, stick with me as I … Read more
Google’s John Mueller expressed his thoughts in a series of tweets about SEOs who create fake personas for a review site, including false LinkedIn profiles. He said if they think nobody can tell that “you’re deluding yourselves.” Fake LinkedIn Profiles To Look Legit AI is used to catch millions of fake LinkedIn profiles every year. … Read more
When it comes to scaling your business for success in the digital world, website development plays a crucial role. In the contemporary business setting, a website has become the need of the hour. However, the price of website development and design might be appalling for some. So, here we have brought an article that will … Read more
If you get paid as an SEO consultant by the hour or project, your earning potential will always be limited by the number of hours you work. And once you stop working, the money stops flowing, too. Even if you manage to work more efficiently or raise your rates, there will always be a maximum … Read more
Are you’re trying to figure out how to do more email marketing with fewer staff and resources, less of a budget–and higher expectations for performance? Perhaps you just want to see more results from the time you commit to your email marketing campaigns. That’s the reality for many email marketers this year, and one we’ll … Read more
Some of the things you (or your clients) AREN’T doing … are so scary. Like really scary. 1. You NOT being on TikTok is scary. TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages 50+ make up 7.1%. … Read more
We’ve all heard the stories… and sadly, most of us have lived one or two of them, as well. They range from high maintenance and unreasonable to demanding, insulting, and just plain rude. They’re the clients from hell. I have my own client from hell story or two – okay, more than two. Getting out … Read more
