How To Get More Views On Your YouTube Channel

How To Get More Views On Your YouTube Channel

YouTube is the world’s second-largest search engine, making it a highly competitive platform for creators hoping to get views. While producing engaging, high-quality content is key, collaborating strategically with other YouTubers can give a significant boost to your channel’s visibility and help you get more eyes on your videos. This article examines the crafting of … Read more

YouTube is Our Highest-Converting Channel Thanks to Micro-Influencers: Here’s Our Strategy

My company, Galan Leather Co., sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Given our products’ aesthetic … Read more

Elevate Your YouTube Channel: Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google. Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones. Owing to the large number of video content available on the platform, you want to ensure that yours stands out. To … Read more

YouTube Launches New RSS Feed Integration For Podcasters

YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share their content on YouTube more easily without manually uploading individual episodes. Simplifying Podcast Distribution RSS, which stands for Really Simple Syndication, is a technology commonly … Read more

Social Media In 2024: YouTube & Facebook On Top, TikTok Growing

A recent survey by the Pew Research Center found that YouTube and Facebook remain the most widely used social media platforms among adults in the United States. At the same time, the survey showed substantial increases in the number of TikTok users. According to the survey, YouTube and Facebook are the most widely used online … Read more

The Hustle's YouTube Team Tells Us Their Favorite Short-Form Videos of 2023

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos … Read more

YouTube Announces 4 New Studio Features For Creators

YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts. The research tab gives creators a summary of what viewers are searching for on YouTube. … Read more

Google Ads Simplifies Reservation Video Campaigns On YouTube

Google now offers an easier way to set up reservation video campaigns on YouTube in Google Ads. To simplify reserved media buying, the self-service option in Google Ads includes several YouTube ad products, including YouTube Select Lineups, YouTube TV Lineups, and Cost-Per-Impression Masthead (subject to local availability). Screenshot from Google, December 2023 What Are Reservation … Read more

How To Start A Successful YouTube Channel In 2024

Starting a YouTube channel in 2024 can be an exciting and rewarding venture, whether you’re aiming to share your passions, build a brand, or simply create a community around your content. With the platform constantly evolving, it’s crucial to stay ahead of the curve. In this comprehensive guide, we’ll walk you through the essential steps … Read more

Google Bard’s Latest Update Enhances Understanding Of YouTube Videos

Google Bard’s latest update gives the conversational AI chatbot the ability to help users better understand YouTube video content. While the enhancement promises to be useful in many settings, I decided to put Google Bard’s “understanding” capabilities to the test. Google Expands Capabilities Of Bard’s YouTube Extension According to the latest updates page for Bard, … Read more

YouTube Tests Generative AI Conversations, Comment Summaries

YouTube is testing two experimental generative AI features designed to enhance user engagement. These experimental features, which are currently available to a select group of YouTube Premium members, integrate artificial intelligence into the viewing experience on YouTube, offering innovative ways to navigate and interact with video content and its associated comments. Comment topic summaries with … Read more

YouTube Marketing Made Easy: Simple Step-by-Step Guide for Small Businesses

YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform.  This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know your target audience … Read more

How to make money on YouTube in 2024 (and what creators should expect)

Trying to figure out how to make money on YouTube? Because there’s a big window of opportunity for monetizing videos. YouTube’s audience is massive. Viewers are logging in daily on the platform, watching hours upon hours of content each week. Not to mention YouTube’s ad revenue is predicted to reach a staggering $30.4 billion in … Read more

YouTube Unveils Major Update Including Dozens Of New Features

YouTube has launched over three dozen new features and design updates to enhance the user experience. Now rolling out globally, the changes are designed to give viewers more control and help them easily find content while modernizing the look and feel. Improved Watch Experience Several of the new features allow for greater control over the … Read more

YouTube Announces New AI Tools to Help Advertisers Reach Audiences

YouTube announced the launch of new artificial intelligence (AI) powered advertising products designed to help brands connect with relevant audiences and optimize campaign performance on the platform. The video-sharing platform unveiled tools like Spotlight Moments, which utilizes AI to identify trending content around major events for brand sponsorship opportunities. YouTube also revealed the expanded availability … Read more

These Popular YouTube Influencers Are All AI Avatars: Is This the Future of YouTube?

One thing you may not know about me is that I love to go to comic and anime conventions. It’s so fun to see your favorite actors, artists, and YouTubers speaking directly to their fans in panel discussions. But at the last convention I attended, the largest panel room had been reserved for a creator … Read more

How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people. To help inspire you, we found 30 popular YouTube categories that you can start a channel … Read more

Google Launches “SEO Made Easy” YouTube Series

Google has released the first video in a new YouTube series called “SEO Made Easy” to teach people how to improve their website’s performance in search results. In the inaugural episode, Martin Splitt from Google’s Search Relations team explains how sites can customize the way their brand name appears in Google’s search engine results pages … Read more

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