30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search

30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search

Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search environments he’s seen in his thirty years of experience. Michael Bonfils (LinkedIn profile) has worked in digital marketing since virtually the dawn of it all, … Read more

The Shift To Zero-Click Searches: Is Traffic Still King?

The Shift To Zero-Click Searches: Is Traffic Still King?

The world of SEO has changed, especially with the rise of zero-click searches, where users get their answers directly on Google’s search results page without clicking through to any websites. A study from SparkTaro found that zero-click searches accounted for nearly 60% of Google searches ending without a click in 2024. This trend will continue … Read more

What Is Zero-Click Content and Why Should You Create It?

Zero-Click Content: What It Is and Why You Should Create It

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. That’s not an unusual challenge, especially as platforms focus on keeping you engaged within the container of whatever app you’re on. It’s why every social media … Read more

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