Welcome back to our latest installment of This Month in Email—your go-to series for all the latest happenings in the world of email marketing.
What happened in November (aka the busiest month for inbox engagement)? Read on for the biggest headlines shaping the email marketing industry.
News headlines
- Remember when Google announced it would delete inactive accounts? Reminder: it’s set to start happening on December 1, 2023, which can help email marketers and hurt some.
- Goodbye TinyLetter. Mailchimp is shutting TinyLetter, an email newsletter service, on February 29, 2024.
- Speaking of next year… reminder that in February 2024, Yahoo and Google will require mass senders to abide by a specific set of rules.
- Leaked API keys of MailChimp, Mailgun, and Sendgrid put 54 million users at risk.
- Three towns in New Jersey argue that residents who sign up for local newsletters have an expectation that their email addresses won’t be shared with the Supreme Court of New Jersey.
- 813,000 student-loan borrowers will receive emails that their loans are wiped out following President Biden’s recent reforms.
In AI news
- After Sam Altman, co-founder and CEO of ChatGPT, was ousted, he was brought back to the company in just a few days.
- ChatGPT created a fabricated dataset to bolster scientific hypotheses, though a forensic analysis revealed the data to be unconvincing and inauthentic.
- Cybercriminals have no plans on slowing down this holiday season, especially with AI tools at their disposal.
Community
- Mark your calendars! Najmah Salam, Logan Sandrock Baird, and a handful of awesome email geeks are hosting a game of Dungeons & Dragons on December 9—all for a good cause!
In lighter news
- A survey from EmailTooltester reveals the top ten annoying work email habits.
Email Client Market Share
The top 10 most popular email clients of November 2023 (source: Litmus’ Email Client Market Share) are:
- Apple: 57.85%
- Gmail: 30.05
- Outlook: 4.03%
- Yahoo Mail: 2.59%
- Google Android: 1.49%
- Outlook.com: 0.66%
- Thunderbird: 0.24%
- Samsung Mail: 0.12%
- Web.de: 0.05%
- GMX: 0.05%
Stay in the email loop
Subscribe to Litmus Weekly for the latest, handpicked email content and news you should know about—from both Litmus and the rest of the email world.
Did we miss something? Let us know at hello@litmus.com!
This isn’t your ordinary email newsletter.
Stay in the email loop, but not in a boring way. It’s like having a new email bestie who gets you. Not like your IRL friends who keep joking you’re a spammer (unless you are, in which case, we’re swiping left).
The post This Month in Email: A Recap of Email Marketing News in November 2023 appeared first on Litmus.
