We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing!
What happened in September? Well, a lot. So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry.
News headlines
- 57% of enterprise marketers use artificial intelligence (AI) in email campaigns, according to new research from Ascend2 and RPE Origin.
- Gmail will sunset its simple HTML view in January 2024. After this date, Gmail will automatically change to its standard view.
- Also—Gmail is now rejecting unauthenticated mail, so ensure to have Domain Keys Identified Mail (DKIM) or Sender Policy Framework (SPF) set up.
- While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email.
- Amazon shoppers: with Prime Day around the corner, keep a keen eye on potential phishing emails from senders posing as Amazon.
- Police are investigating the source of student email hack from a junior high school in Lindale, Texas.
- A man in India was kept in jail for an extra three years because prison authorities failed to open a bail order sent as an email attachment.
- Speaking of, one misplaced letter in an email address caused the Hong Kong High Court to refuse leave to enforce an arbitral award.
- Email cyberattacks have gone way up at hospitals and health systems in 2023, reports Abnormal Security.
- DarkBeam leaks billions of email and password combinations, exposing records with user emails and passwords from previously reported and non-reported data breaches.
- Scammers can abuse security flaws in email forwarding to impersonate high-profile domains, according to researchers at the University of California San Diego.
- Fort Lauderdale, Florida made a $1.2 million payment for what they believed was a legitimate bill in an email scam.
- X (formerly Twitter) is developing an option to enable subscribers on X to share their email with a creator they follow, if they choose.
- Newsletter startup beehiiv acquires ad platform Swapstack.
In lighter news
- Mailchimp and London’s Design Museum collaborated on Email is Dead, a free interactive exhibition that examines the impact of email, opening September 28th.
- A duo from TIME magazine’s list of most influential voices in AI share why the decided to write their book on AI in the form of a newsletter.
- Scott Pilgrim fan? Michael Cera responded to an email chain 9 years late—and it had a sweet result.
Community happenings
- HubSpot’s INBOUND—a conference for business, marketing, and sales leaders—took place in Boston from September 6th to 8th.
- The week after was our very own Litmus Live! Email geeks rejoiced in Boston from September 11th to 13th to learn about all things email.
- Oracle CloudWorld closed out the month in Las Vegas from September 18th to 21st.
Email Client Market Share
The top 10 most popular email clients of August 2023 (source: Litmus’ Email Client Market Share) are:
- Apple: 58.00%
- Gmail: 28.78%
- Outlook: 4.20%
- Yahoo Mail: 2.74%
- Google Android: 1.56%
- Outlook.com: 0.60%
- Thunderbird: 0.24%
- Samsung Mail: 0.12%
- Web.de: 0.06%
- GMX: 0.05%
Stay in the email loop
Subscribe to Litmus Weekly for the latest, handpicked email content and news you should know about—from both Litmus and the rest of the email world.
Did we miss something? Let us know at hello@litmus.com!
This isn’t your ordinary email newsletter.
Stay in the email loop, but not in a boring way. It’s like having a new email bestie who gets you. Not like your IRL friends who keep joking you’re a spammer (unless you are, in which case, we’re swiping left).
The post This Month in Email: A Recap of Email Marketing News in September 2023 appeared first on Litmus.
