![How the Eisenhower Matrix Can Keep Your Projects on Track [My Experience]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/eisenhower-matrix-1-20250218-36707.webp.webp "How the Eisenhower Matrix Can Keep Your Projects on Track")
In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions. Yet, by the end of each day, I felt like the most critical stuff remained unattended. To put … Read more
Google is expanding ‘Circle to Search’ to iPhones, allowing users to search for anything on their screens. Google isn’t calling it by that name, though, because you can use “whatever gesture comes naturally.” If you’ve seen how it works on Android, it essentially does the same thing on iPhones. The big difference is you can … Read more
Keeping pace with AI is exhausting and overwhelming – and so important. To quench my own curiosity and make life easier for you, I’ve spent hours reading 19 original analyses of AI Overviews (AIOs). I’ve summarized them and synthesized the insights into five key questions: How often does Google show AI Overviews? What triggers AI … Read more
Facebook now deletes live videos after 30 days, offering tools to download or transfer content before removal. Facebook will delete live videos after 30 days. Users can download or transfer videos to save them. New tools make managing live video content easier. Source link
WordPress is the most popular content management system (CMS) in the world. Many sites worldwide use it for good reasons: It extensibility means that you can build more than just a website; its open-source nature means you own your site, and it tends to rank pretty well in search engines. Your only limit when it … Read more
Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers are now falling behind in significance when examining success. Connection is key. If you’re not primarily focused on engaging with your target … Read more
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Imagine clicking on a website only to wait several seconds for it to load. Frustrating, right? Your prospective customers think so, too. In a world where attention spans are shrinking, even a one-second delay can lead to lost visitors, … Read more
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because my parents told me to. It’s dense. It’s dry. I can’t get … Read more
A recent LinkedIn report reveals that 72% of B2B marketers feel overwhelmed by the speed at which AI is reshaping their roles. LinkedIn Chief Economist Karin Kimbrough shared the study, exploring marketers’ current concerns and opportunities. Overview Of LinkedIn B2B Marketing Report AI In B2B Marketing Approximately two-thirds (66%) of B2B marketing leaders surveyed report … Read more
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written. That’s what happens when marketers ignore keyword intent, which … Read more
YouTube introduces the ability to promote Shorts videos, letting channels get short-form content in front of more viewers. YouTube now lets creators promote Shorts. Promoted Shorts target viewers likely to engage with the creator’s channel. This makes it easy to boost Shorts without a full Google Ads campaign. Source link
Struggling with SEO that doesn’t drive revenue? Learn how to identify profitable keywords with high intent to boost your traffic and grow your bottom line. Source link
Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: “Our readers would probably love this, too”. So, why are conferences on our radar in the first place? Well, … Read more
Videos have taken over content on social media. They’re dynamic, engaging and drive incredible results. In fact, social networks across the board are dominated by video content that showcases the latest trends. According to the 2025 Sprout Social Index, when it comes to keeping up with cultural moments, 51% of consumers prefer Facebook and Instagram … Read more
![Which LLM Should You Use for Your Business? [Pros and Cons]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/which-llm-to-use.png "Which LLM Should You Use for Your Business? [Pros and")
Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI But as we’ve worked through each one, we’ve gotten a real sense of what they’re good at (and where they fall short). So, let’s talk about what to use, when. ChatGPT … Read more
We have been testing Google’s newest “Ask for me” Search Lab test. It is quick, easy, and impressive technology to request local quotes, but it is not at all clear that it is good for small businesses. At the end of January, Rose Yao, a product lead at Google, announced a new Search Lab test (“Ask … Read more
![Why You Should Leverage Interactive Videos [Data from 500+ Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/interactive-video-1-20250216-406926.webp.webp "Why You Should Leverage Interactive Videos [Data from 500+ Marketers]")
When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen has been in interactive videos. Even though the medium can be traced back to the … Read more
In this edition of Ask An SEO, we’re addressing a question about the impact of AI Overviews on search engine results pages, particularly for ecommerce store owners looking to stay competitive: “Do you think that AI Overviews or AI will disrupt SERPs with Google PLAs? And, as someone with a small ecommerce store selling clothing, … Read more
