LinkedIn has published its “Skills on the Rise” report, which lists the 15 fastest-growing skills in the U.S. job market. To stay competitive, here’s what professionals should focus on. The Top 15 Skills In Demand for 2025 AI is driving major workplace changes. LinkedIn predicts that by 2030, about 70% of skills in most jobs … Read more
The long-brewing conflict between Google and EU regulators has reached a new milestone. The European Commission has officially issued preliminary findings that Google has violated the Digital Markets Act (DMA) in two key areas that directly impact digital marketers and app developers. What’s Happening With Google Search? Despite Google’s algorithm tweaks over the past year, … Read more
Ready to turn your site into a powerful growth engine in 2025? Watch on-demand as we unpack the strategies top brands use to optimize their sites for better search performance and more conversions in our exclusive webinar. You’ll learn: A comprehensive look at the five core focus areas of website optimization, and why they matter. … Read more
When it comes to luxury fashion, the likes of Louis Vuitton, Chanel, and Gucci are among the most well-known, and rightfully so. These three alone are valued at over $87 billion. Over the last decade and a half, I have had the opportunity to work extensively within this market. Managing PPC in this space is … Read more
Social commerce for marketers has become a strategic growth lever, evolving from a customer retention and engagement channel to a source of revenue generation. Social media sales defy traditional ecommerce with the entire shopping journey taking place in just a few clicks and in one platform, making online shopping more simple than ever. Social media … Read more
Podcasts have an undeniable allure for both their creators and fans. They hit all the right points – accessibility, depth, and variety – and have cemented their top content format status. As of 2024, over 5 million podcasts and 70 million episodes are available worldwide. With that many podcasts, you can be sure there’s a … Read more
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the business impact, too. This month, we’re spotlighting brands … Read more
Google is expanding AI overviews to “thousands more health topics,” per an announcement at the company’s health-focused ‘The Check Up’ event. The event included developments spanning research, wearable technology, and medical records. Here’s more about how Google is refining health results in Search. AI Overviews For Health Queries Google is showing AI overviews for more … Read more
Cybersecurity company HUMAN introduces a new feature for its HUMAN Application Protection service called HUMAN Sightline. The new Sightline enables users to defend their SaaS applications with detailed analyses of attacker activities and to track changes in bot behavior. This feature is available as a component of Account Takeover Defense, Scraping Defense, and Transaction Abuse … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Let me share something I’ve had to explain countless times as an inclusive marketing consultant: inclusive marketing isn‘t about reinventing the wheel — it’s about making what you’re already doing work harder for you. Think about it. … Read more
Bing Webmaster Tools launches new comparison features and improved interface for enhanced search performance analysis. Bing Webmaster Tools now offers data comparison across time periods. Microsoft improved the time filter interface for easier navigation. The updates enable better campaign analysis and trend identification. Source link
Over the last 12 months, we filled significant gaps in our understanding of AI Chatbots like ChatGPT & Co. We know: Adoption is growing rapidly. AI chatbots send more referrals to websites over time. Referral traffic from AI chatbots has a higher quality than that from Google. You can read all about it in the … Read more
As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our recent announcement that, after a period of beta testing, we’re rolling out negative keywords in Performance Max (PMax) campaigns with a … Read more
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and make sure you’re at the top of your game is with a social media checklist. … Read more
In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and recurring optimizations at scale that we had to manually. Algorithmic campaigns like Performance Max have become Google’s golden goose. They claim that … Read more
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If you’re like me, your first question was, “What the ever-loving fffff-?” But your second question is, “What are they doing right?” So I sat down with … Read more
![[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/SEO-PPC-How-To-Unlock-Hidden-Conversion-Sources-In.png "[SEO & PPC] How To Unlock Hidden Conversion Sources In")
This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how to track conversions from phone calls. Brands meticulously track clicks, impressions, and online interactions through SEO, pay-per-click (PPC) ads, and data-driven strategies. … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn’t dead—it’s evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here’s the twist: making your emails more inclusive isn’t just good ethics — it’s good business. … Read more
