As Social Media Evolves, Do Marketers Need to Jump on New Platforms Like TikTok?

When a new platform like TikTok comes around, plenty of people get drawn to the new medium and marketers follow suit, without always thinking about whether that’s in the best interest of their brands. Carlos Gil Contributor Author, Consultant, Keynote Speaker, Media Personality January 13, 2020 4 min read Opinions expressed by Entrepreneur contributors are…

Business Idea of the Day: Travel Influencer

Opinions expressed by Entrepreneur contributors are their own. Startup Costs: $2,000 – $10,000 Home Based: Can be operated from home. Franchises Available? No Online Operation? Yes THE BRIEF: Quit your job to travel the world — it’s a reality for some and a pipe dream for others, says Entrepreneur’s Hayden Field. And still others flip the cliché…

2019 NFL playoff schedule, bracket, Super Bowl LIV coverage – ESPN

FacebookTwitterFacebook MessengerPinterestEmailprintThe 2019 NFL playoffs are off and running, with the San Francisco 49ers, Green Bay Packers, Tennessee Titans and Kansas City Chiefs advancing to the conference championship games.In the wild-card round, the Houston Texans beat the Buffalo Bills in the first game, and the Titans upset the New England Patriots in the other AFC…

Teen Vogue Yanks Puff Piece on Facebook’s Anti-Disinformation Efforts After People Found Out Facebook Paid for It

hOw FaCeBoOk Is HeLpInG eNsUrE tHe InTeGrItY oF tHe 2020 ElEcTiOnSPhoto: Lionel Bonaventure (Getty Images)Teen Vogue deleted a glowing, 2,ooo-word-plus article touting Facebook’s efforts to fight online disinformation during the 2020 elections from its website on Wednesday after it became incredibly obvious that it was sponsored content, not a reported piece of journalism. In response,…

Facebook Will Let Users See Fewer Political Ads During Our Nightmare Presidential Election

Photo: Getty ImagesThe upcoming presidential election is going to be an absolute nightmare, with habitual liar and white supremacist Donald Trump squaring off against a yet unchosen Democratic challenger on November 3, 2020. But Facebook is doing one thing that will hopefully make the election slightly less bad. Mark Zuckerberg’s platform of disinformation will soon…

China Roundup: WeChat’s new focus on monetization

Hello and welcome back to TechCrunch’s China Roundup, a digest of recent events shaping the Chinese tech landscape and what they mean to people in the rest of the world. At the beginning of each year, a large crowd of developers, content creators and digitally-savvy business owners gather in the southern Chinese city of Guangzhou…

5 skills every digital marketer needs in 2020

The internet and social media have changed the way companies market products and services. To keep up with the competition, companies must hire digital marketing professionals who are well-versed in the latest marketing skills, so we’ve lined up deals on five skills that every digital marketer needs to learn in 2020. The Complete 2020 Google…

Traffic. Conversions. Sales. Attend Search Marketing Expo.

Make 2020 the year you take your search marketing campaigns — and career — to new heights. Attend Search Marketing Expo – SMX West – for the actionable tactics you need to drive more awareness, traffic, conversions, and sales. Join us February 19-20 in San Jose! The all-new agenda features 85+ sessions organized into three…

3 Content Hacks Every E-Commerce Marketer Should Know

There’s more than enough material to sustain your campaign. You just have to know where to look. Image credit: Luca Sage | Getty Images December 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When you’re building a fast-growing e-commerce brand, you can’t escape the importance of content. It shows up…

Digital Marketing News: B2B Marketing Outlook Study, Twitter Axes Audience Insights, Influencer Marketing Sees Growth, & TikTok’s Rising Revenue

Twitter Is Removing the Audience Insights Element from Twitter Analytics Twitter has announced that it will do away with the current version of its Audience Insights portion of Twitter Analytics. On January 30 the platform will mark the end of the five year old follower data tool used by many digital marketers. Social Media Today…

3 Ways to Boost the Efficacy of Your Digital Marketing Plan

Marketing is indispensable for any size of business, from small to substantial multinational organizations. Though marketing is often misunderstood as advertisements and promotions; we can’t take away the fact that they are integral to any business. The whole set of processes involved from product designing to the sale of the product is called marketing. Here…

In the future, everyone will be famous for 15 followers

Which tech stack should a microinfluencer use? David Teten is an advisor to emerging investment managers and a Venture Partner with HOF Capital. He was previously a partner for 8 years with HOF Capital and ff Venture Capital. David writes regularly at teten.com and @dteten. More posts by this contributor Many investors — including me…

How to become a Facebook marketing guru for under $30

TLDR: You can make the most of your Facebook marketing efforts with this $29 course bundle. It’s predicted that over 86 percent of marketers will use Facebook as a platform for selling their products in 2020. So, if you’re trying to get in on the lucrative, in-demand field that is digital marketing, you’d be wise…

Facebook Says It Won’t Back Down From Allowing Lies in Political Ads

The company was under intense pressure to adjust its policies. But in this presidential election year, no big changes are planned.Facebook had been under pressure to change its hands-off rules for political ads.Credit…Jason Henry for The New York TimesJan. 9, 2020SAN FRANCISCO — Defying pressure from Congress, Facebook said on Thursday that it would continue…

Tom Steyer Makes Democratic Debate With Two Surprising Polls

Politics|Tom Steyer Qualifies for Democratic Debate With Two Surprising PollsMr. Steyer will join five other candidates onstage on Tuesday after registering double-digit support in Nevada and South Carolina.Tom Steyer at the Democratic debate in Los Angeles in December. He has been spending abundantly in the early-voting states. Credit…Jim Wilson/The New York TimesJan. 9, 2020With two startling polling…

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