Someone on Reddit asked a question about making a sitewide change to the code related to a website with ten languages. Google’s John Mueller offered general advice about the pitfalls of sitewide changes and word about complexity (implying the value of simplicity). The question was related to hreflang but Mueller’s answer, because it was general … Read more
YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts. The research tab gives creators a summary of what viewers are searching for on YouTube. … Read more
Google has announced that its new Interaction to Next Paint (INP) metric will officially replace First Input Delay (FID) as a Core Web Vital on March 12. INP measures when a user interacts with a page (e.g., clicking a button) to when the browser can render the changed pixels to the screen. It aims to … Read more
Google has announced the rollout of a new search feature called “Circle to Search” that allows users to quickly look up information on their mobile devices with simple gestures like circling, highlighting, or scribbling. The feature is launching globally on the new Pixel 8 and 8 Pro phones and the Samsung Galaxy S24 series. With … Read more
The healthcare industry is undergoing a massive digital transformation. This shift transcends the mere adoption of new technologies; it signifies a fundamental transformation in the access, delivery, and management of healthcare. As we navigate this landscape, mastering digital platforms becomes imperative for continued innovation and improved patient outcomes. The Expanding Need for Digital Transformation Even … Read more
If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Chris Savage and Brendan Schwartz about buying back their business, Wistia, from investors. To read more, download this issue of the magazine for free. ————— “You shouldn’t be profitable.” That was the feedback … Read more
Alphabet, the parent company of Google, announced its financial results for Q4 and the full year of 2023. Alphabet’s CEO, Sundar Pichai, was pleased with the company’s ongoing success. He pointed to gains in Google Search advertising, YouTube ad revenue, and demand for Google Cloud products and services. “We are pleased with the ongoing strength … Read more
Google’s John Mueller answered a question about what happens to the signals associated with syndicated content when Google chooses the partner as the canonical instead of the original content publisher. John’s answer contained helpful information about the murky area of ranking and syndicated content. The question was asked by Lily Ray (@lilyraynyc) on X (formerly … Read more
This week’s Ask an SEO question comes from Arpit, who asks: “How do I optimize SEO conversions on non-branded search terms?” Great question! This one is all about meeting user needs and modifying your copy or the page experience at the current step in the consumer journey. And it applies to both B2B and B2C. … Read more
WordPress announced a security release version 6.4.3 as a response to two vulnerabilities discovered in WordPress plus 21 bug fixes. PHP File Upload Bypass The first patch is for a PHP File Upload Bypass Via Plugin Installer vulnerability. It’s a flaw in WordPress that allows an attacker to upload PHP files via the plugin and … Read more
B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue. Source link
In today’s digital age, the real estate industry is evolving rapidly, with websites becoming a pivotal part of property exploration and purchase. However, a crucial aspect that often goes unnoticed is web accessibility, which plays a significant role in ensuring that real estate services are inclusive and available to everyone, including people with disabilities. Companies … Read more
Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. (And we’re not just talking about “Hello %%first_name%%.”) With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard … Read more
Google’s DeepMind published a research paper that proposes a way to train large language models so that they provide more reliable answers and are resistant against reward hacking, a step in the development of more adaptable and efficient AI systems. Hat tip to @EthanLazuk for tweeting about a new research paper from Google DeepMind. AI Has … Read more
Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas. In my decade-long experience with Excel, I’ve found that one of the more useful functions is the COUNTIF function. You can use COUNTIF to count the number of cells … Read more
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. … Read more
Social media has become integral to our lives. How? Well, it allows us to connect with friends. It also allows us to consume the latest news. And even augment our brands to earn an income. However, with social media platforms rising in popularity, there also has been an increase in scams. Such scams have the … Read more
