Reminder: Google Enforcing New Email Rules Next Month

Reminder: Google Enforcing New Email Rules Next Month

Next month, Google will enforce stricter rules for businesses and groups that send large volumes of email to Gmail accounts. Initially announced in October, these new policies are intended to reduce spam and make email more secure. New Standards For Bulk Email Any entity that sends more than 5,000 emails per day to Gmail addresses … Read more

Why Does A Content Strategy Fail?

Why Does A Content Strategy Fail?

The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long-term impact, changing goals, complex data interpretation, content attribution, and many other external factors. But then I’ve heard many business owners and marketing managers complaining about not seeing results despite publishing … Read more

Social Media Branding: How To Get It Right

Social Media Branding: How To Get It Right

Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers? Well, those days are over. Today, social media is a necessary requirement for any business. Your social profiles are often the first touchpoint customers have with your organization … Read more

How To Improve Lead Nurturing For B2B

How To Improve Lead Nurturing For B2B

Driving interest in your brand to enable growth is a challenge – one that is becoming even more apparent, as budgets have become tighter and buyer scrutiny is at an all-time high. In this competitive environment, companies have capitalized on trends and messaging to drive lead interest in their offerings, mostly through a memorable brand … Read more

Google Trends: How To Use It For SEO & Content Marketing

How To Use It For SEO & Content Marketing

Google Trends is a Google tool that offers a wealth of information that is useful for SEO and content creation. From real-time search trends to related queries and category insights, Google Trends offers marketers plenty of opportunities to hone their strategy and optimize for better performance. This article will act as an in-depth guide to … Read more

Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast]

Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast]

Want to learn how the experts create viral content? We talked to Brian Kearney to learn how on the lastest SEJ Show episode. The post Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast] appeared first on Search Engine Journal. Source link

Google Sets New Rules For Bulk Email Senders

Google Sets New Rules For Bulk Email Senders

Google has announced new requirements for bulk email senders to reduce spam and make inboxes more secure. The new policies will take effect in February 2024 and are aimed at companies and organizations that send large volumes of emails. The new requirements focus on email authentication, easy unsubscription from mailing lists, and limitations on overall … Read more

Defining The Responsibilities In The Content Lifecycle

Defining The Responsibilities In The Content Lifecycle

In the previous article, we discussed the three core pillars of content marketing strategy. Much like the 4 Ps of marketing, these three pillars contain the sum of all activities that will be performed as part of a content marketing approach. So, the first thing we need to do within the Purpose category is to … Read more

The Three Pillars Of Content Marketing Strategy

The Three Pillars Of Content Marketing Strategy

This article is an extract from the book “Content Marketing Strategy” by Robert Rose ©2023 and is reproduced and adapted with permission from Kogan Page Ltd. This article is the first in a series of three on Search Engine Journal that delve deeper into the concepts discussed in the book. We’re also excited to announce … Read more

How To Reduce Ghost Completes And Improve Survey Responses

How To Reduce Ghost Completes And Improve Survey Responses

Surveys are a must-have tool in every content marketer’s arsenal. This long-standing, popular form of data collection enables marketers to glean valuable insights that can be used in a variety of content formats. While you’d expect your respondents to answer every question to the best of their ability, fraudulent responses are becoming more prevalent. One … Read more

Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It?

Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It?

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content marketing strategies, smaller local businesses often underestimate its potential or remain unsure about its relevance to their operations. This is particularly true considering the level of effort and … Read more

5 Reasons You Shouldn’t Use ChatGPT for Legal Website Content

5 Reasons You Shouldn’t Use ChatGPT for Legal Website Content

There’s no doubt that ChatGPT has emerged as a powerful, ground-breaking tool for marketers and business owners around the world. In fact, ChatGPT has been heralded as one of the leading AI tools of today, with capabilities that include generating complex programming code, creating marketing templates, and writing content. With all its capabilities, ChatGPT has … Read more

Why It’s Time To Reinvent And Future-Proof Your Approach To Content Marketing

Why It’s Time To Reinvent And Future-Proof Your Approach To Content Marketing

As a content marketer, you’re likely questioning your path forward. We’re at an inflection point with AI. Many marketers worry about job security. Yet, we face pressures to constantly churn out more and more content in an already far-too-cluttered space. While the volume of content published rises sharply every day, we still only have 24 … Read more

60 ChatGPT Plugins For Content Marketing Available In Burgeoning Plugin Store

60 ChatGPT Plugins For Content Marketing Available In Burgeoning Plugin Store

With a total of 580 ChatGPT plugins, OpenAI aims to bring the total in the plugin store to 1,000. We just zoomed past 500 ChatGPT plugins. Next up, 1000! 🚀 What is your favorite plugin? I am personally enjoying all the chart / diagram ones! 🧵👇🏻 — Logan.GPT (@OfficialLoganK) June 21, 2023 While exploring the … Read more

101 Ways to Source Content Ideas

what are the best times - 101 Ways to Source Content Ideas

As the author of thousands of blog posts, one question I often get is: How do you think of new ideas for blog posts? I have had occasional writer’s block; but for the most part, coming up with ideas has never been an issue. If you pay attention to the world around you and listen … Read more

How to Generate 100 Content Ideas in 60 Seconds (Seriously)

generate content - How to Generate 100 Content Ideas in 60 Seconds (Seriously)

It takes over four hours to write the average blog post. The last thing you want to do is tack on the hours it can take to brainstorm topics to write about. But is there a cheap and efficient way to identify the best target keywords and topics to blog about? Luckily, yes. In this … Read more

The Ultimate Content Marketing Strategy for Startups

Content marketing graphic

Content marketing isn’t all viral Squatty Potty YouTube videos and irreverent Wendy’s Twitter accounts. While those are great content marketing examples, they don’t capture the small wins that fuel the majority of content marketing programs. Content marketing also includes search engine optimization (SEO) tactics, blogging, how-to videos, whitepapers, guides, email campaigns, and public relations. It’s … Read more

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