Google On Topical Authority: Don’t Worry About It

Google On Topical Authority: Don't Worry About It

John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about. Reddit Discussion On Topical Authority The discussion opened with a post by someone whose boss told them they didn’t understand the concept of topical authority. They posted: “My … Read more

Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It?

Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It?

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content marketing strategies, smaller local businesses often underestimate its potential or remain unsure about its relevance to their operations. This is particularly true considering the level of effort and … Read more

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