John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about. Reddit Discussion On Topical Authority The discussion opened with a post by someone whose boss told them they didn’t understand the concept of topical authority. They posted: “My … Read more
Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content marketing strategies, smaller local businesses often underestimate its potential or remain unsure about its relevance to their operations. This is particularly true considering the level of effort and … Read more
We all get spam calls from time to time, and it can be tempting just to ignore them. However, according to a recent study, spam calls are becoming more and more common, and they’re not just a nuisance. They can also be a serious security risk. According to Purdue University, nearly 4.5 billion spam calls … Read more
