It’s officially the holiday season. If 70% of your workforce is remote, like we are at HubSpot, that means it’s time to come up with a few virtual holiday party ideas for your team. Let’s face it — traditional in-person holiday parties were arguably easier to plan. Just order some festive food and drinks to … Read more
Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no longer the case. If you’re a marketer or business owner who’s clueless about content cadence … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Many people are surprised to learn that I am an introvert. I don’t get my energy from being around lots of people (although I love being around people). Instead, I get my energy from … Read more
If you’re sipping an oat milk latte as you read this, you’re in luck. Keep reading to learn the secret sauce (er–milk?) to Oatly’s killer guerilla marketing strategy. Find out why global chief creative officer fired the entire marketing department, why Oatly is a big fan of posting their lawsuits online, and Brendan Lewis’ belief … Read more
SEO for startups can be overwhelming — but don’t let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Thanks to lean processes, startups can be reactive and publish faster. I’m an SEO consultant, and one of my clients (a startup) began working with me when they … Read more
This week’s master is always down for some fun, and he’s got the receipts to show it. “The most fun brand in the world hired us to make them fun,” he grins. “We’re certified fun and we can prove it.” Case in point: When I asked Chandler Quintin for an interview, I failed to mention … Read more
The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot’s Senior Director of Global Growth, Aja Frost, remains optimistic about the future of SEO as new competitors enter the arena. “In fact, I think the arrival of new competitors is one of … Read more
Looking for YouTube tools? Good! Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. But despite how competitive YouTube is, there’s plenty of attention to go around. In this article, we break down a variety of YouTube tools that can help … Read more
![How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/black-friday-campaign-1-20241204-6246235.webp.webp "How Consumers Responded to Black Friday Campaigns in 2024 [+")
I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster deals. Online or in-store, consumer or marketer, Black Friday and Cyber Monday are formidable forces. HubSpot polled 250+ people … Read more
![Real or AI-Generated? You Guess [Quiz]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/real-or-ai.png "Real or AI-Generated? You Guess [Quiz]")
Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces. From text and images to videos and music, I’m throwing examples that will make you question everything. Let’s see how many you can get right. The answers are … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I … Read more
![The Content Marketer's Guide to Thought Leadership [+ Inspiring Examples & Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/216_Thought-Leadership.webp.webp "The Content Marketer's Guide to Thought Leadership [+ Inspiring Examples")
I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But that kind of status comes with experience, hard work, and a genuine desire to grow. You need to share your knowledge consistently, prove you’re an expert (not just … Read more
Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon. If you want … Read more
What’s the difference between social media monitoring and social media listening? People often use these terms interchangeably, but they’re not quite the same. To break it down: Social media monitoring involves tracking social media messages, comments and conversations directly related to your brand and responding to those engagements. Social media listening is the process of … Read more
I‘m always inspired by the creativity that goes into YouTube banners. But if you’re anything like me, you’ve probably wondered how you can create one for your own channel. Well, you’re in luck — I’m here to uncover some of the best-kept secrets about YouTube banners. In this article, you’ll learn what makes the best … Read more
![How B2C Companies Leverage AI Marketing [Examples & Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/ai-for-b2c-marketing-1-20241201-5752986.webp.webp "How B2C Companies Leverage AI Marketing [Examples & Tips]")
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away. Competera’s real-time pricing helps retailers recover an average of 6% in gross profit. Jasper AI, on the other hand, cut content creation time by 40% … Read more
![The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/rebecca-hinton-social-proof.webp.webp "The Tiny Layout Tweak That Led to 20% More Conversions")
One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s true. Conjurer of conversion, Rebecca Hinton, is back with another test you can try … Read more
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here’s the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can … Read more
