![Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/target-audience-1-20240725-195191-1.webp.webp "Target Audience: My Tips for Finding the Perfect Fit [+")
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service. I’m sure you can relate, too! This happens because we are those companies’ target audience. Every product … Read more
![How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/smart-goals-template-1-20240725-9753769-1.webp.webp "How I Write SMART Goals and Make Them a Reality")
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. Despite working tirelessly to achieve my goals of booking clients and expanding my skill set, I struggled to make meaningful progress. Over time, I learned that while goals were important, a structured approach … Read more
![6 Steps to Create an Outstanding Marketing Plan [Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/marketingplan_20.webp.webp "5 Steps to Create an Outstanding Marketing Plan [Free Templates]")
Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don’t have a plan. … Read more
I believe that reading sample business plans is essential when writing your own. As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one. So what does a good business plan look like? And how do you write one that’s both viable and … Read more
![10 Creative Company Profile Examples to Inspire You [+ 12 Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/Untitled-design-57.jpg "10 Creative Company Profile Examples to Inspire You [+ 12")
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. The same is true for companies. In addition to the information above, people who … Read more
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you’ve been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change. … Read more
We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes: 43% increase in chat conversion rates >50% improvement in the value per chat CSAT scores matched human-led interactions I like to joke that one of my … Read more
As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry. Though I’m definitely familiar with professional bios, I can admit they can be challenging. What … Read more
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. As both a YouTuber and HubSpot‘s resident creator economy expert, I know a lot about YouTube and how to go viral … Read more
![When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/when-ugc-goes-wrong.webp.webp "When UGC Goes Wrong: How Smart Brands React to Controversy")
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the … Read more
![How to Write a Memo [Template, Examples & HubSpotter Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/how-to-write-memo_0.webp.webp "How to Write a Memo [Template, Examples & HubSpotter Tips]")
A memo is the best way to share news when you have a significant update or important win within your company. Unlike an email, your memo will go out to your entire department or everyone at the company, so knowing how to format a memo is just as important as what you write. No pressure. … Read more
“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat … Read more
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples. Brands use a mission statement to express their values. As consumers, we like to patronize businesses that have values we believe in. … Read more
Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities. In this article, I’ll break down the exact steps I follow to conduct competitor analysis and … Read more
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. To help, I was handed … Read more
Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible). So, what do Google Sheets templates do? Short of reading minds, a template … Read more
Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a … Read more
