16 Best Types of Charts and Graphs for Data Visualization [+ Guide]

16 Best Types of Charts and Graphs for Data Visualization [+ Guide]

There are more type of charts and graphs than ever before because there’s more data. In fact, the volume of data in 2025 will be almost double the data we create, capture, copy, and consume today. This makes data visualization essential for businesses. Different types of graphs and charts can help you: Motivate your team … Read more

The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)

Whether you’re working with a new customer or another department at your company, one of the most critical steps for alignment is creating a service level agreement (SLA). However, you may be wondering, “what is an SLA and how do I write one?” Traditionally, an SLA serves to define exactly what a customer will receive … Read more

The complete guide to finding your Instagram target audience

You may already be producing some brilliant content for your Instagram marketing strategy. And you’re probably getting creative with all the cool features such as stickers and Reels. But are you connecting with your Instagram target audience? While creativity is essential for marketing success, you won’t get too far with it if you’re not marketing to … Read more

Social Media Analytics: The Ultimate Guide

With over 4.5 billion social media users across the globe, it’s no wonder businesses need to be active on social media to connect with their audience. However, simply existing on social media isn’t enough; marketers need to use social media analytics to ensure they post content with the highest ROI.   Social media analytics and reporting … Read more

WordPress SEO: The Ultimate Guide

Imagine you own a delicious bookstore cafe in Boston. If someone searches “bookstore cafe near [insert a neighborhood in Boston]” on Google, you want your WordPress website to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective WordPress SEO strategies.  Having your website appear … Read more

A Beginner’s Guide to Optimizing Imagery for Dark Mode Emails – Litmus

Are your emails optimized for Dark Mode? If not, you might be neglecting a significant portion of your subscribers. Recent statistics show that over 35% of subscribers using Apple email clients open their emails in Dark Mode. This means that if your emails aren’t optimized for Dark Mode, you could be leaving your subscribers in … Read more

The complete guide to social media for businesses

Hot take: mastering social media is what sets businesses today apart. Competition is fierce among brands and attention is scarce. Establishing an identity and sense of community via social is key to standing out. Not to mention attracting valuable new customers. Done right, a goal-driven social strategy means positive results for your business. Countless brands … Read more

AI Marketing — The Complete Guide

ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Today, we’re going to answer that question. We’ll cover what AI marketing … Read more

The Complete Guide to Empathetic Marketing

Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points. This type of content is much easier to create when it’s informed and driven by empathy. … Read more

A beginner’s guide to social media marketing tools

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. But without an arsenal of specific, powerful tools that align with your organization’s goals, you can’t … Read more

A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer) – Litmus

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research papers and even fake Drake songs, AI is everywhere.  But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. So, … Read more

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