How to Set Up and Measure a TikTok Influencer Marketing Campaign

Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok?

In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign.

Germany’s Henkel joins Facebook advertising boycott – Reuters

FILE PHOTO: A logo of consumer goods group Henkel is pictured before its annual news conference in Duesseldorf March 8, 2012. REUTERS/Ina FassbenderBERLIN (Reuters) – German consumer goods group Henkel (HNKG_p.DE) will join a boycott of advertising on Facebook (FB.O), a spokesman said on Monday. Henkel, which makes Dial soap, Persil detergent, and Schwarzkopf shampoo,…

Germany’s Henkel joins Facebook advertising boycott – Reuters UK

FILE PHOTO: A logo of consumer goods group Henkel is pictured before its annual news conference in Duesseldorf March 8, 2012. REUTERS/Ina FassbenderBERLIN (Reuters) – German consumer goods group Henkel (HNKG_p.DE) will join a boycott of advertising on Facebook (FB.O), a spokesman said on Monday. Henkel, which makes Dial soap, Persil detergent, and Schwarzkopf shampoo,…

Facebook will prioritize original reporting in its News Feed

Publishers probably won’t see significant changes in traffic, either, Facebook says. For now, these changes only apply to stories written in English, but Facebook will expand the approach to other languages.Facebook’s plan to demote stories without a byline or transparent info about the publisher’s editorial staff is meant to promote credibility.“We’ve found that publishers who…

Facebook expands its fan subscription program

Facebook is expanding the availability of the tools it offers to help game streamers and other online creators make money. The social network first launched fan subscriptions in early 2018, giving a small group of creators in the United States and the United Kingdom the ability to charge their fans a $4.99 monthly fee for…

Starbucks pauses all social media ads over hate speech concerns

However long the pause lasts, Starbucks is adding to a list of major brands pulling their ads (largely from Facebook) to press for change, including Coca-Cola, Honda, Hershey and Engadget’s parent company Verizon. Facebook said it wouldn’t make policy changes in response to financial pressure, but nonetheless said it would label politicians’ posts when they…

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Edtech is surging, and parents have some notes

Unlike most sectors, edtech has been booming over the last few months. Flashcards startup Quizlet is now a unicorn, digital textbook company Top Hat is finding unprecedented surges in usage and student success business Edsights raised nearly $2 million from high-profile investors, all from inbound interest. Investors are so confident that homeschooling might become a…

Sure Seems Like Apple TV+ Wants to Be the New HBO

Photo: GizmodoAs HBO pivots to whatever it’s trying to achieve with its messy new streaming service Max, Apple. appears to be shopping for content and talent to help make it a standout giant in quality streaming—a new HBO Now if you will. You know since AT&T seems intent on killing the real one.Apple always wanted…

How to create an email template to help your social media followers flood politicians with messages about the protests

Cory Booker greets supporters at Mother Emanuel AME Church Wednesday, Aug. 7, 2019, in Charleston, S.C. AP Photo/Mic Smith Nick Wolny is a writer and messaging strategist for entrepreneurs.Right now, millions of people are looking for ways to take action online — and that’s something you can easily provide your followers.You can create a link…

How to Use Instagram Branded Content Ads With Influencers

Do you partner with Instagram influencers? Want to easily turn influencer content into ads? In this article, you’ll discover how to use Instagram Branded Content Ads to amplify the reach of your influencer campaigns.

The What, Why and How of Programmatic Advertising (and 5 Tips on Using It)

Effectively target specific groups across a wide swath of the internet with this marketing tool. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. May 28, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As…

3 Marketing and Customer Experience Trends That Are Transforming Manufacturing

Learn the 3 biggest trends in manufacturing. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. May 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Most financial advisors would agree that any return that…

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