You probably know Schema Markup for its ability to help pages achieve a rich result. But did you also know that you can use Schema Markup to build a reusable content knowledge graph for your organization’s web content? When SEO professionals do Schema Markup with the sole intention of achieving a rich result, they miss … Read more
Google’s structured data documentation for vacation rentals was recently updated to require more specific data in a change that is more of a clarification than it is a change in requirements. This change was made without any formal announcement or notation in the developer pages changelog. Vacation Rentals Structured Data These specific structured data types … Read more
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With AI taking the digital world over, constant Google algorithm changes, and growing competition, how can you shift your strategy to keep up? Constant changes mean SEO professionals need to find new ways to reach SEO success in 2024. … Read more
In today’s digital landscape, a healthy, technically sound website is the key to SEO success. However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs, developers, UX pros, content leaders, marketing, and C-suite members must all be in alignment. Maintaining your website’s technical health isn’t just about ranking well in … Read more
Robots.txt is a useful and powerful tool to instruct search engine crawlers on how you want them to crawl your website. Managing this file is a key component of good technical SEO. It is not all-powerful – in Google’s own words, “it is not a mechanism for keeping a web page out of Google” – … Read more
This post was sponsored by Wix. The opinions expressed in this article are the sponsor’s own. In the last 18 months, conversations about SEO have been dominated by artificial intelligence. New ways of working and new user journeys for search visitors have come to the forefront. In 2024, we can clearly see that there’s a … Read more
Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most number of new rich results introduced by Google in a year. In August, I even asked myself, are rich results dead? Good … Read more
If you find yourself struggling to prioritize your SEO tasks effectively, you’re certainly not alone. It can be overwhelming trying to determine where you should focus your efforts to raise your website’s rankings. So rather than drowning in a sea of meta descriptions, why not focus on quick optimizations that can deliver immediate results? If … Read more
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With generative AI and constant Google algorithm changes, how can you shift your strategy quickly enough to keep up? How do you stay on top of the latest SEO trends, while maximizing your site performance? 2023 has forced SEO … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. A fast website provides a more pleasant experience for users and can lead to higher conversion rates. But Google also takes website speed into account as part of the Core Web Vitals and uses it as a ranking factor. … Read more
Learn how Go compares to Python and JavaScript, and elevate your SEO automation and coding expertise with this guide. The post Go (Golang): The Unsung Hero In The SEO’s Toolkit appeared first on Search Engine Journal. Source link
If you’ve ever felt like you’re on a rollercoaster ride with Google’s ever-changing algorithms, you’re not alone. Google’s Core Algorithm Updates are known for keeping you on your toes, and it’s become increasingly challenging to keep up – not to mention get ahead. These algorithmic shifts have the power to make or break your website’s … Read more
This post was sponsored by DeBugBear. The opinions expressed in this article are the sponsor’s own. We all want a website that’s fast and has good SEO. But there’s a long list of things to check and it’s easy to miss small issues. Luckily, Google offers its own tool and testing playground to help you … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. We’ve all experienced websites that take forever to load. It’s not a great first impression! A fast website can help you get more traffic and encourage your visitors to explore more of what you offer. (Check how fast your … Read more
A creative Google Search Central blog article may lift the mystery surrounding the impact of common web errors for website visitors. Google Analyst Gary Illyes illustrated – literally and figuratively – the reasons behind different types of web errors reported in Google Search Console (GSC). Where do HTTP errors come from, really? Let us our … Read more
There is a lot of confusion about how SEO pros should both understand and, more importantly, leverage “entities” in SEO. I understand where this comes from, especially with the traditional approach to SEO being around words and phrases. Indeed, most of the algorithms that the first wave of SEO pros (like me) grew up with … Read more
