Google’s Search Relations Team Explores Web3’s SEO Impact

In the latest episode of the “Search Off the Record” podcast, the Google Search Relations team, comprised of John Mueller, Gary Illyes, and Martin Splitt, delved into a thought-provoking conversation around the impact of Web3 on SEO. The team provides insights and addresses the ramifications of this technology on SEO practices while acknowledging that Web3 … Read more

How The Instagram Algorithm Works For Stories, Feed, Reels, And Explore

Adam Mosseri, CEO of Instagram, released a new video and blog post explaining how the Instagram algorithm works for Stories, Feeds, Reels, and Explore. In addition to ranking, it contains more information about shadowbanning, reviewing your account status, and best practices for growing an Instagram audience. The following is an update to the original video … Read more

Want to Be Your Own Boss? Here’s How to Make It Happen

Do you dream of quitting your 9-to-5? Tired of corporate nonsense, never-ending (hardly achievable) goals, and career bureaucracy? Want to control your own destiny and make the big decisions? If you answered “yes” to any of those questions, you’re likely ready to be your own boss. Welcome aboard—you’ve come to the right place. At foundr, … Read more

Google Ads Tutorial: Using Automatically Created Assets For Ad Creation

Many marketers find the task of creating relevant and engaging ad assets to be daunting. Especially with the move to Responsive Search Ads, it’s easy for headlines to become redundant – running the risk of poor performance.  Google recently introduced a beta feature called “automatically created assets for responsive search ads” to combat creative fatigue. … Read more

WordPress SEO: The Ultimate Guide

Imagine you own a delicious bookstore cafe in Boston. If someone searches “bookstore cafe near [insert a neighborhood in Boston]” on Google, you want your WordPress website to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective WordPress SEO strategies.  Having your website appear … Read more

Google Search Console: New Report Details Content Growth

Google has rolled out an upgrade to Search Console, offering enhanced content performance insights for properties not linked to a Google Analytics account. This new feature includes a “growing content” report, which displays impression and clicks growth changes for top-performing content over a specific date range. This report showcases the ‘growth’ of content, as determined … Read more

AI Domain Name Generator & AI Writer Announced by Web.com

Web.com, the all in one web services destination, announced two new AI-based tools that help users choose a domain name and provide content ideas. While the AI Writer tool is for customers, use of the AI Domain Name Generator is free and available for anyone to use without having to sign up for anything. Web.com … Read more

New Marketing Jobs That Could Focus on AI [Data + Examples]

It’s no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here’s what we’ve … Read more

What is the Economic Impact of a TikTok Ban?

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The possibility of a nationwide TikTok ban in the U.S. has been swirling for a few years. While several states banned the app on government devices, Montana became the first state to ban … Read more

How to Balance Parenthood and Entrepreneurship

There are a lot of similarities between parenting and entrepreneurship. Think about it—both are incredibly high-stress endeavors with irregular hours that, most of the time, garner little to no credit for those who undertake them. You’re constantly managing difficult personalities and both can be a real drain on your bank account. Plus, everyone always seems … Read more

What Are the Advantages of Cloud ERP?

Enterprise resource planning systems, or ERPs, have already been known to companies since the 1960s when tractor and construction machinery manufacturer J.I. Case partnered with IBM to develop the first material requirements planning (MRP) solution. Modern ERP systems, although quite different from their predecessors, have recently seen a new twist in development with the introduction … Read more

Buffer vs. Later: Social Media Management Tool Comparison

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. In this blog, we’ll compare Buffer with Later to help you decide which one best suits your needs. To kick off, here are seven key differences between the two products that all potential users should … Read more

YouTube’s Algorithm: What You Need To Know In 2023

In a recent interview, Rene Ritchie, YouTube’s creator liaison, sat down with Todd Beaupre, YouTube’s growth and discovery lead, to discuss the algorithm’s future and its implications for creators in 2023. Beaupre shares many insights that can help content creators understand and navigate YouTube. This candid Q&A uncovers vital details, such as: The importance of … Read more

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