Pillar Pages: Why and How You Should Add Them to Your Content Strategy

Pillar Pages: Why and How You Should Add Them to Your Content Strategy

In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor … Read more

Promote | DigitalMarketer

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them. Active promotion may be an affiliate or commission relationship—or just a … Read more

What Is Lead Generation: Top Creative Ideas To Generate Leads Faster!

With businesses taking the digital space and setting their shops online, the business with the most leads wins the race. However, with increasing consumer options, businesses have difficulty generating high-quality and relevant leads. This is where businesses are trying creative ideas to generate leads. You must have seen “spin the wheel” to win amazing gifts. … Read more

13 Ways to increase your Instagram engagement rate

Are your Instagram posts getting enough Likes and comments? When you’re marketing on Instagram, driving authentic organic engagement should be a top priority. Sure, you may be creating awesome content. But if no one is Liking or commenting on it, there’s a good chance your account will fall through the cracks. Next thing you know, … Read more

Using Buffer to Grow a Paid Newsletter’s Traffic by 2.5x

Dave grew his newsletter traffic by 2.5x using one simple (and fast) tactic. Here’s how. 👇 Dave Anderson is a senior technology leader with a diverse background. He spent 12 years at Amazon, leading organizations as a general manager and technology director. Then he became CTO at Bezos Academy, a non-profit organization founded by Jeff … Read more

Fundamental IoT Security Concepts That Startups Should Know

The Internet of Things (IoT) is revolutionizing how we live and work, connecting everyday devices to the internet and allowing for unprecedented levels of automation and convenience. However, with this increased connectivity comes increased security risks. As IoT devices collect, process, and transmit sensitive data, they become a prime target for cybercriminals. One of the … Read more

How Beaus+Babes Founders Created a Baby Brand That Pays It Forward

Sometimes you can stumble upon a business idea accidentally. Abi Horton couldn’t find any clothing designs she liked while shopping for her friend’s baby shower. Instead, she ordered a plain baby bodysuit and had her partner, Danny Cozzolino, create a custom design and print it on the fabric. And there it was—the idea. “We were … Read more

10 Tools You Can Use For SEO Competitive Analysis

A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable fees. They help users accomplish more in less time, and many may find that the tools are so useful that they essentially end up paying for themselves. Here are 10 popular SEO competitive analysis tools, their … Read more

27 Best About Us and About Me Page Examples [+Templates]

Your about page summarizes your history, values, and mission — all in one place. That’s a tall order for just a few paragraphs. If you’re feeling stuck, turn to these about-page examples for inspiration.  In this post, you’ll learn the ins and outs of creating the perfect about page. That includes best practices for writing … Read more

Testimonial Advertising: Customer feedback as promotion

Corporate Lifestyle And Communication. Multiracial Coworkers Communicating Standing Near Table During Business Meeting In Modern Office. In this day and age making sales is harder than ever, with a cost of living crisis in the U.K and several places feeling the pinch post-lockdown.  But how do you effectively create a customer relationship without rushing in? … Read more

15+ Best Tiktok PFP Ideas – Get Profile Pictures For Tiktok [Guide 2023]

Your profile picture, or PFP, is much more than some simple photo. After all, it happens to be the very first thing that anyone will notice about your account – your PFP exemplifies your real personality. With a striking display picture, you can obviously attract relatively more users to your profile. Let’s discover 15+ Best Tiktok … Read more

3 Ways to Help Women Own Marketing Agencies

Over the past 100 years, women have made great strides in the business world. According to the Women’s Business Enterprise National Council, women own 40% of all businesses. Unfortunately, the same can’t be said for marketing agencies: Only 220 of the 22,000 North American ad agencies are owned by women or nonbinary people. That split … Read more

Optimize Your Emails From Top to Bottom With These 27 Tips – Litmus

There’s a lot to consider before you hit send on your latest campaign or send a new template into the world. With so many variables, opportunities to optimize your emails can hide in plain sight.  It’s a bit like starting a home project and promising to come back to it later. The busy-ness of life … Read more

How strategy frameworks can help your brand stay relevant

As a marketer, you likely deal with a lot of granular questions weekly as you decide what to share with the world. What content is our audience consuming? What current events are defining online conversations? What are competitors posting? What channels and creative seem to be really popular? These are all good questions and certainly … Read more

AI Marketing Use Cases| MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Your marketing team’s ability to dream up a campaign—or, more accurately, type it up—and automatically create first drafts of copy, images, video, and audio, is no longer science fiction. Thanks to generative AI, marketing teams … Read more

ContentCal becomes Adobe Express: Here’s how Buffer compares

You may have heard the news that ContentCal is shutting down. While it’s always sad to see a valued tool go, the good news is that there’s another great option out there for managing your social media: Buffer. In this blog post, we’ll give you the lowdown on why you should give Buffer a try … Read more

5 Ways To Seamlessly Align Your Sales & Marketing Teams

Did you know that misaligned teams can cost businesses trillions of dollars each year? Yes, you read that right. When sales and marketing teams don’t work together cohesively, it’s sort of like having a pilot and a copilot that don’t communicate—it becomes difficult to accomplish goals and stay on the right course! Although the key … Read more

Dark Mode Email: Your Ultimate How-to Guide – Litmus

Dark Mode. The tech industry started buzzing with these two words back whenApple added Dark Mode to its desktop email client in 2018.The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode.  Litmus’ Trends in Email Engagement report indicates that of the opens tracked, about … Read more

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