Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Native entrepreneurship often occupies … Read more
Social media has become an indispensable tool for businesses in today’s digital age. You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. If you’re one of them, we’ve got you covered. … Read more
Business cards, brochures, and in-person presentations are no longer as important as they used to be. Today, your website design is often the first impression a customer will have of your business, and it would be prudent to ensure it is good. 75% of users, according to HubSpot, evaluate a company’s credibility depending on the … Read more
A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else. To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Every business, startup or enterprise — in any … Read more
Google’s John Mueller debunks the “Index Bloat” theory, stating there’s no limit on the number of pages indexed per site. In a recent episode of the ‘Search Off The Record’ podcast, Google’s Search Relations team addresses questions about webpage indexing. A key point of discussion was the concept of “Index Bloat,”—a theory that has garnered … Read more
Google’s Search Relations answered several questions regarding webpage indexing on the latest episode of the ‘Search Off The Record’ podcast. The topics discussed were how to block Googlebot from crawling specific sections of a page and how to prevent Googlebot from accessing a site altogether. Google’s John Mueller and Gary Illyes answered the questions examined … Read more
During the WWDC 2023 keynote, Apple revealed its latest hardware and software advances for professionals using popular devices like Mac desktops, laptops, iPad, and iPhone. Here’s a look at the WWDC 2023 announcements that could change how we work with machine learning (ML) models, spatial computing, augmented reality, and more. How Apple Could Succeed Where … Read more
![After I/O: What To Know Following Google’s Big Month [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/After-IO-What-To-Know-Following-Googles-Big-Month-Podcast.jpg "After I/O: What To Know Following Google’s Big Month [Podcast]")
On this episode of the SEJ Show, we dive headfirst into the aftermath of Google’s momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google’s annual events. From an abundance of AI … Read more
![16 Best Types of Charts and Graphs for Data Visualization [+ Guide]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/types-of-graphs-for-data-visualization.jpgkeepProtocol.jpeg "16 Best Types of Charts and Graphs for Data Visualization")
There are more type of charts and graphs than ever before because there’s more data. In fact, the volume of data in 2025 will be almost double the data we create, capture, copy, and consume today. This makes data visualization essential for businesses. Different types of graphs and charts can help you: Motivate your team … Read more
An ongoing issue with Google’s Gmail is disrupting the normal functioning of email newsletter services. The issue is causing many emails to be redirected to subscribers’ spam folders instead of their primary inboxes. This problem came to light at Search Engine Journal in early June when our email newsletter open rates nosedived from our usual … Read more
Reading a book is an excellent approach to learning about personal finance because you can focus on the content and consider how it relates to your life without being distracted by technology. Successful bloggers and TV personalities may further develop their perspectives by writing books, which gives them a chance to do so. Most financial … Read more
Microsoft Store Ads expand globally, introducing new features to streamline advertising and broaden reach, as demonstrated by Miracle Games’ success. Microsoft is announcing the expansion of Microsoft Store Ads to over 150 regions worldwide. Introduced at the company’s annual Microsoft Build conference, the expansion was just one of several updates to the Store Ads platform. … Read more
A recent Google SEO Office Hours featured a question about whether a security header conferred a ranking influence. It’s not as far out a question as it first appears because a security header like the HSTS header plays an important role in assuring a secure HTTPS connection and HTTPS is a light-weight Google ranking signal. … Read more
The content of your resume is as important as the format used in presenting the resume. Put another way, crisp resume content plus the best resume format is the perfect match for getting hired for a role. In this post, you’ll learn about the best resume formats, their pros and cons, and when to use … Read more
In a Google SEO Office Hours, Google’s Martin Splitt answered a question about structured data validation and how Google’s validator can show different results than the Schema.org validator. Structured Data Validation Both Google and Schema.org offer tools for validating if structured data is correct. Google’s tool is called the Rich Results Test. Schema.org’s tool is … Read more
![How To Start Optimizing Your Offline Conversions With Google Ads [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/How-To-Start-Optimizing-Your-Offline-Conversions-With-Google-Ads.jpg "How To Start Optimizing Your Offline Conversions With Google Ads")
Ready to explore how you can improve your existing revenue streams? Hoping to improve your offline conversion strategy but not sure where to start? Your first step to boost your revenue potential is to begin scaling your Google Ads account by: Changing your campaigns to optimize offline actions rather than focusing on “online” activity. Tracking … Read more
A query function lets you use data commands to shape your data in Google Sheets, making it an important function. The query function is so helpful because it can replace the work of many other commands and replicate the functionality of pivot tables (a table that lets you group, compare, and summarize larger data sets). … Read more
Subcontractor vs contractor. What’s the difference? While the two terms are often used interchangeably, there are actually some significant differences between the two. Differences that could impact whether or not your business is protected from risk. Here, we will focus on what differentiates subcontractors and contractors and some real-life examples of when to use each … Read more
