Consent

Google Improves INP For Sites Using Consent Management Platforms

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In this photo illustration in 3D the Google logo seen on top of the glass building

Google has announced improvements to its Interaction to Next Paint (INP) metric for websites using popular consent management platforms (CMPs). Google made this possible by working directly with platforms like OneTrust, Complianz, and Axeptio. Barry Pollard, a Chrome User Experience Report (CrUX) team member, announced the initiative in a recent post on the CrUX Announcements … Read more

Consent Mode V2: Google Shares Shares Key Details For Advertisers

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Google Ads Liaison Ginny Marvin recently highlighted critical updates regarding Google’s enforcement of its EU User Consent Policy. Google is strengthening enforcement around consent requirements for European Economic Area (EEA) traffic. As part of this, the company has introduced consent mode version two (v2), which includes parameters for ad personalization and remarketing consent signals. Advertisers … Read more

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