Google has announced that its new Interaction to Next Paint (INP) metric will officially replace First Input Delay (FID) as a Core Web Vital on March 12. INP measures when a user interacts with a page (e.g., clicking a button) to when the browser can render the changed pixels to the screen. It aims to … Read more
In the opening week of the US Justice Department’s antitrust case against Google, the search company faced allegations that it strong-armed partners into deals that cemented its dominance. The federal government argues that around 2010, Google began using anti-competitive tactics to maintain its search engine monopoly. The case sheds light on Google’s reliance on default … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. What do you need to do to rank high on Google? The straightforward answer: create high-quality content that serves your readers. In This Guide 1. What Core Web Vitals & What’s Changing? 2. What Is Interaction To Next Paint? … Read more
Google announced that it is retiring one core web vitals metric and replacing it with a newer one that more accurately represents the user experience. The new metric is called, Interaction to Next Paint and it has been promoted from experimental to pending status. Google announced: “Starting today, INP is no longer experimental and will … Read more
