Google has ended support for the video carousel (limited access) markup documentation and the associated rich results because after testing the structured data they realized that it wasn’t useful at scale. Site publishers who use this specific structured data don’t necessarily have to remove it, other search engines may find it useful. However, Google won’t … Read more
Cloud solutions are gaining popularity due to their efficiency in business operations. Hence, Oracle managed cloud services are emerging as promising options for businesses with complex IT infrastructure. However, the complexity of the cloud environment needs a proper testing approach to ensure the reliability and quality of the cloud solutions. In this test, automation plays a crucial … Read more
![AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/ai-marketing-campaigns.webpkeepProtocol.webp "AI Marketing Campaigns Only a Bot Could Launch & Which")
If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns. According to McKinsey & Co., 90% of commercial leaders believe … Read more
Google has announced an update to the Rich Results Test tool that now allows you to validate structured data markup for paywalled content. This new capability aims to help publishers properly mark subscription-based content on their sites. The change comes as Google continues to refine how it handles indexing and displaying paywalled content in search … Read more
This post was sponsored by DeBugBear. The opinions expressed in this article are the sponsor’s own. We all want a website that’s fast and has good SEO. But there’s a long list of things to check and it’s easy to miss small issues. Luckily, Google offers its own tool and testing playground to help you … Read more
Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality … Read more
Here is some rich text in a blog. Actual rich text – which rich text styles should apply to… Source link
Whether you’re a blogger, social media marketer, or paid marketer — you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard … Read more
A/B testing the pricing for your product is a little bit like Goldilocks. Too high, and you could alienate the majority of your potential customers. Too low, and you won’t have enough revenue to sustain your business. So how do you get it just right? That‘s what we’re going to explore in this post. We’ll … Read more
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect. However, you’re much better off conducting A/B testing than basing marketing decisions off of a “feeling,” as this can be detrimental to your results. … Read more
Research from Google found that website bounce rates increase by as much as 31% from one-second to three-second load times. In my experience, page load times are one of the most consistent technical errors web developers and web admins make, especially over mobile devices. The first step to resolving page speed errors is understanding how … Read more
![What is a CRO Test? [+ the 5 Steps to Perform Them Yourself]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/what-is-a-CRO-test.jpgkeepProtocol.jpeg "What is a CRO Test? [+ the 5 Steps to")
Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test. It’s an incredibly powerful toolset that can help marketers unlock valuable insights from user behavior – and significantly optimize their campaigns in the process. In this blog post, we’ll explain what … Read more
