Google now supports structured data that allows businesses to show loyalty program benefits in search results. Businesses can use two new types of structured data. One type defines the loyalty program itself, while the other illustrates the benefits members receive for specific products. Here’s what you need to know. Loyalty Structured Data When businesses use … Read more
In this edition of Ask An SEO, a marketing leader reaches out with a question: My company put pressure on me to deliver results of more traffic to our product pages. How can I try to convince the CMO that we should invest more in brand building that will most likely reduce traffic? There’s so … Read more
Google announced that it is dropping support for the 2020 COVID-era Special Announcements structured data type and completely phasing it out by July 31, 2025. The announcement was posted on the SpecialAnnouncement structured data documentation. SpecialAnnouncement Structured Data This structured data type was adopted by Google in April 2020 as a way to announce a … Read more
Recent data shows that fewer Americans support banning TikTok. At the same time, Democratic lawmakers warn that President Donald Trump’s current plans may not be enough to keep the platform online after the April 5 deadline. Public Support For TikTok Ban Weakens A Pew Research Center survey found that 34% of U.S. adults support banning … Read more
Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results. Google added support for new structured data properties to show different price types. Merchants can now display loyalty program pricing tiers in their product markup. These changes align Google Search with existing Merchant Center capabilities. Source link
Google has made its AI-powered features in Gmail, Docs, Sheets, and Meet free for all Workspace users, but questions remain around pricing adjustments and feature visibility for specific accounts. AI Now Included Without Extra Cost Google announced that its full suite of AI tools, previously available only through the $20-per-user-per-month Gemini for Workspace plan, is … Read more
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of relationships between entities defined using a standardized vocabulary. It structures data in a meaningful way, enabling greater efficiencies and accuracies in retrieving information. LinkedIn, for example, … Read more
Google has announced an update to its Search Central documentation, introducing support for certification markup in product structured data. This change will take full effect in April and aims to provide more comprehensive and globally relevant product information. New Certification Markup For Merchant Listings Google has added Certification markup support for merchant listings in its … Read more
In a recent update to its Search Central documentation, Google has officially relegated the ‘noarchive’ rule to a historical reference section. The new text in Google’s help document reads: “The noarchive rule is no longer used by Google Search to control whether a cached link is shown in search results, as the cached link feature … Read more
SEO for Paws launched earlier this year, with the previous first event attracting 300 attendees to watch five hours of non-stop live streaming. To continue the good work it does, the next event will be held on Sept. 25, 2024. The charity event is a live-streamed fundraiser and features a stellar speaker list that includes … Read more
Before I started my business three years ago, I never would have called myself an activist. I thought activists were the people on the front lines of protests, the people holding up signs at local government meetings, the people pushing you to call your senator about important issues. And then I started a bookstore with … Read more
Google Chrome has officially ended support for the First Input Delay (FID) metric, marking a transition to prioritizing Interaction to Next Paint (INP). The announcement by Rick Viscomi, who oversees web performance developer relations for the Chrome team, confirms INP as the core metric for evaluating interaction responsiveness. Today’s the day: Chrome ends support for … Read more
Google announced that images in the AVIF file format will now be eligible to be shown in Google Search and Google Images, including all platforms that surface Google Search data. AVIF will dramatically lower image sizes and improve Core Web Vitals scores, particularly Largest Contentful Paint. How AVIF Can Improve SEO Getting pages crawled and … Read more
WordPress has rolled out an update with version 6.5, introducing native support for the lastmod element in sitemaps. This move streamlines search engine crawl efficiency, potentially enhancing website visibility. The announcement comes from Gary Illyes, a member of Google’s Search Relations team, who took to LinkedIn to commend the WordPress developer community for their efforts. … Read more
Many of the clients I’ve worked with in my strategy firm who are neurodivergent deal with imposter syndrome or believe their brains are holding them back. Personally, I think this trait can be a superpower. Being an entrepreneur with ADHD has always felt natural to me. Rather than trying to bend my ways of working … Read more
Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to … Read more
The digital world we thrive in today is one where we expect quick replies. In customer service, waiting on hold or for an email answer needs to be updated. Live chat customer support helps. Live chat assistance may transform your business. It’s about improving customer experience, not just fixing problems faster. Live chat enables brands … Read more
Agree or not, we are living in a digital world. And this digitalization is increasing day by day. In this world, whether you are running a product-based company, or a service-based company, for every type of business, IT services have become a cornerstone. Some businesses have their in-house IT support department, while some opt for … Read more
