Google announced the rollout of new generative AI capabilities for Demand Gen campaigns in Google Ads today. The tools, powered by Google’s artificial intelligence, will allow advertisers to create high-quality image assets using text prompts in just a few steps. The AI-powered creative features aim to enhance visual storytelling to help brands generate new demand … Read more
YouTube has announced the introduction of a new tool in Creator Studio that requires creators to disclose when their videos contain realistic content generated or altered by AI. As stated in YouTube’s announcement: “Viewers increasingly want more transparency about whether the content they’re seeing is altered or synthetic.” To address this growing demand, YouTube will … Read more
Google has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools” section in Google Ads, can help you generate performance reports, manage budgets, and optimize your advertising efforts more efficiently. Key Features Of Solutions Solutions offers … Read more
Google has unveiled Gemini, its most advanced and capable artificial intelligence (AI) model, with advanced multimodal capabilities. This groundbreaking model represents a leap forward in AI technology, offering state-of-the-art performance compared to existing large language models (LLMs). Sundar Pichai, CEO of Google and Alphabet, emphasized that AI is shaping a profound technological shift, potentially surpassing … Read more
Perplexity, a San Francisco-based startup, has unveiled two new online large language models (LLMs) called pplx-7b-online and pplx-70b-online. These online LLMs aim to overcome key limitations of many existing LLMs: the inability to provide up-to-date information and a tendency to hallucinate inaccurate facts. What Are Online LLMs? Perplexity’s online LLMs can tap into the latest … Read more
Google Maps gets holiday travel boost with smarter transit, group planning, and community engagement features. Google Maps is updating transit directions to recommend smarter routes. New tools will allow for easier group trip planning on Maps. Users can now react to Maps content with emojis. Source link
At DevDay, a showcase of cutting-edge artificial intelligence advancements, OpenAI unveiled a suite of new features and updates for developers and ChatGPT users, including the ability to create custom GPTs. But first, let’s explore the latest version of GPT… GPT-4 Turbo Among the standout announcements was the introduction of GPT-4 Turbo, a supercharged version of … Read more
In a move aimed at simplifying the ad creative process, Amazon Ads has released a generative AI-powered image generation feature in beta. This tool promises to tackle a pain point that has been pervasive among digital advertisers: the complexity of designing compelling ad creatives. The new feature could be a game-changer in the ever-evolving landscape … Read more
Google has launched a new advertising product called AR Beauty Ads, which allows beauty brands to promote their products using augmented reality (AR) technology. The interactive ads feature virtual try-on capabilities that aim to showcase items in a more engaging way. AR Beauty ads are now available for lip and eye makeup products, with foundation … Read more
Google has launched an improved method for car dealerships to display their inventory of vehicles for sale on Google Search and other Google platforms. Newly supported structured data markup simplifies supplying vehicle inventory data to Google, making it more accessible to dealerships of all sizes. Vehicle listing structured data lets car dealerships display their for-sale … Read more
Meta rolls out AI ad features to boost creativity and productivity for advertisers after positive tests. Meta is introducing AI-powered features for advertisers. The new features are being tested and refined based on feedback from a diverse group. Initial testing showed time savings, but edits needed to match brand styles. Source link
Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech giant revealed its plans to implement generative AI into its services to change how we work. It’s doing that with features like Compare & Decide … Read more
Several key updates have been announced in the latest Microsoft Advertising product roundup. Chief among these is the roll-out of audience features in Microsoft Advertising Editor across all markets. Additionally, Microsoft is expanding support for advertising customers into new territories and rolling out updates concerning advertiser identity verification. Overview Of New Features Audiences Now Available … Read more
Meta AI has unveiled its latest innovation in artificial intelligence (AI), Code Llama. Meta’s latest large language model (LLM) is poised to change how code is written, understood, and debugged. Today we’re releasing Code Llama, a large language model built on top of Llama 2, fine-tuned for coding & state-of-the-art for publicly available coding tools. … Read more
NVIDIA hopes to open new doors for developing generative artificial intelligence (AI) models with AI Workbench. The enterprise toolkit is intended to make AI development more streamlined, efficient, and accessible. Its reported capabilities range from scaling models across any infrastructure, including PCs, workstations, data centers, and public clouds, to seamless collaboration and deployment. The complexities … Read more
X (formerly known as Twitter), seemingly focused on creating a more profitable environment for advertisers over the past nine months, introduced new brand safety features. These features could allow advertisers to navigate the platform more confidently, optimizing their campaigns while aligning with their unique brand sensitivities. Expanding Adjacency Controls To demonstrate commitment to brand safety, … Read more
Google announced a remarkable ranking framework called Term Weighting BERT (TW-BERT) that improves search results and is easy to deploy in existing ranking systems. Although Google has not confirmed that it is using TW-BERT, this new framework is a breakthrough that improves ranking processes across the board, including in query expansion. It’s also easy to … Read more
To enhance user creativity and self-expression, TikTok has announced the expansion of text posts on its platform, diversifying the content creation experience for its users. This new feature demonstrates TikTok’s commitment to social media innovation. The new feature will allow space for written creativity previously limited to comments, captions, and videos. Text posts represent the … Read more
