Google Ads has introduced a revamped design for its Ads platform to enhance the accessibility and organization of data and tools. The following are highlights from the YouTube video of new features coming soon to Google advertisers. Navigation To make navigation easier, Google categorized pages into five primary sections: Campaigns, Goals, Tools, Billing, and Admin. … Read more
Google is rolling out an update to its cloud-based machine learning platform, Vertex AI, which brings support for generative capabilities. This addition makes making advanced generative AI models accessible to individuals and businesses beyond the realm of data science and engineering. Enabling Access To Advanced Generative AI Models Generative AI support on Vertex AI provides … Read more
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions. Scheduled for rolling activation starting on … Read more
YouTube is introducing 30-second non-skippable ads for connected televisions (CTVs), merging two consecutive 15-second ad slots into a single longer-form ad. Responding To A Shift in Creation & Consumption The format of YouTube content has expanded broadly, from 15-second Shorts to 15-hour live streams. The latest Nielsen Gauge Report shows YouTube’s viewership has significantly increased. … Read more
Google has recently introduced a new web crawler called “GoogleOther,” designed to alleviate strain on Googlebot, its primary search index crawler. The addition of this new crawler will ultimately help Google optimize and streamline its crawling operations. Web crawlers, also known as robots or spiders, automatically discover and scan websites. Googlebot is responsible for building … Read more
Google is bringing its updated mobile search results design to desktop, the company announced today. The new layout will help users quickly identify websites in search results and ads. What’s Changing? The updated design will include favicons and site names in Google’s desktop search results, similar to the design rolled out to mobile search in … Read more
