extending

Extending Your Schema Markup From Rich Results To A Knowledge Graph

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Extending Your Schema Markup From Rich Results To A Knowledge Graph

You probably know Schema Markup for its ability to help pages achieve a rich result. But did you also know that you can use Schema Markup to build a reusable content knowledge graph for your organization’s web content? When SEO professionals do Schema Markup with the sole intention of achieving a rich result, they miss … Read more

Social media employee training: A playbook to get everyone involved in extending your brand

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Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business—extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation … Read more

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