In a move to increase user privacy, Google Maps launched updates to give users more control over location data storage and recent activity. With these updates, users will be able to manage their Location History with greater precision. The changes could, however, affect analytics data marketers utilize for location targeting. Timeline Storage On Local Device … Read more
In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to advertisers. These controls are designed to help ensure that PMax ads appear alongside suitable content across Search, Shopping, Display, and Video inventories. There’s been some … Read more
As AI technology plays an increasingly significant role in advertising, Google recognizes that brands need more control over where their ads appear. To address that challenge, Google Ads is launching two new options: Brand restrictions for broad match keywords in Search campaigns Brand exclusions in Performance Max campaigns. Brand Restrictions In Search Campaigns Broad keyword … Read more
