4 TikTok Alternatives to Consider

4 TikTok Alternatives to Consider

With all the uncertainty surrounding the TikTok ban (which is on pause as of writing this article), creators who have built massive followings on the platform are understandably concerned about what the future holds. TikTok has been a game-changer for short-form video content, helping countless creators reach new heights in their careers, connect with global … Read more

What Are The Alternatives For Users If TikTok Is Banned?

What Are The Alternatives For Users If TikTok Is Banned?

TikTok has seen a considerable amount of drama recently. The Supreme Court upheld a federal law banning TikTok unless its Chinese parent company sells it. U.S. President Donald Trump has given a 90-day reprieve for the popular video platform to allow them time to explore a solution to remain in the U.S. This has prompted … Read more

TikTok Ban Sparks 5000% Surge In Alternative App Searches

TikTok Ban Sparks 5000% Surge In Alternative App Searches

The recent TikTok ban drama in the U.S. has caused a surge in search activity as people look for answers, alternatives, and workarounds. The app temporarily shut down over the weekend and was restored after President-elect Donald Trump announced a 90-day extension. This led to a notable rise in search interest. An SEO consultant named … Read more

Could TikTok Be Banned… Today?

Could TikTok Be Banned... Today?

What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to divest from ByteDance, it’s Chinese-owned parent company… Unless the Supreme Court agrees with TikTok that its previous ruling infringes on freedom of speech. The justices pushed back on TikTok’s stance that its ban infringes on … Read more

How to create effective TikTok branded content (for brands and creators)

How to create effective TikTok branded content (for brands and creators)

TikTok has exploded onto the scene, becoming more than just a social media platform—it’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll … Read more

10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)

10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)

I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve got nothing. Thankfully, TikTok ads are here to bypass the unknowns and reach your audiences, and the best TikTok ads have … Read more

How to Optimize TikTok Ads Like a Pro: The 5-Step Guide

How To Optimize TikTok Ads After You Set Up Your Campaign

TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a campaign is only the beginning. Once your ads … Read more

How To Optimize TikTok Ads After You Set Up Your Campaign

How To Optimize TikTok Ads After You Set Up Your Campaign

TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a campaign is only the beginning. Once your ads … Read more

YouTube Takes On TikTok With New ‘Jewels’ Tipping System

YouTube Takes On TikTok With New ‘Jewels’ Tipping System

YouTube is introducing “Gifts, Powered by Jewels,” which lets people support creators during vertical livestreams. This signals YouTube’s push into the virtual gifting space that TikTok has capitalized on for years. Key Features “Gifts, Powered by Jewels,” is available for members of the YouTube Partner Program in the United States and offers new ways to … Read more

How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday. Keep reading to hear from Dawn Keller, CMO at California Pizza Kitchen, on why she likes … Read more

How to get more views on TikTok: 16 essential strategies

How to get more views on TikTok: 16 essential strategies

The more methods you have to get TikTok views, the better. Why? Because the more eyes on your TikTok content, the better your chances of growing your reach and engagement. Building a TikTok marketing strategy means experimenting with new ways to get views. However, getting those views isn’t a one-size-fits-all affair. You need options based … Read more

TikTok Enters Search Ads Market in United States

TikTok Enters Search Ads Market in United States

TikTok is no longer just a platform for viral dances and meme-worthy content. With its latest feature, Search Ads, TikTok is positioning itself as a serious player in the world of paid search marketing. Announced on September 24th, TikTok launched its highly anticipated Search Ads in the United States, giving marketers a new way to … Read more

The Best Time to Post on TikTok in 2024 (+ Free Heatmap)

When is the Best Time to Post on TikTok in 2024?

While it’s always a good time to watch TikToks — the average viewer streams 24 hours of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. After … Read more

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