It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority. Often, the hidden cause of lost rankings and decreasing traffic isn’t that someone else … Read more
Google’s John Mueller answered a question about the SEO effects from making user interface (UI) and user experience (UX) changes to a website, advising that it’s better to plan in advance because it takes longer to fix problems if the changes break the SEO. User Interface (UI) And User Experience (UX) The UI and UX … Read more
Be honest: at some point, you’ve found yourself scratching your head and thinking: what is the 80/20 rule that everyone keeps talking about? No, it’s not a math question. And we’re not referring to the 80/20 celebrity diet that took Hollywood by storm in 2016. We’re talking about a life-changing principle that the world’s best … Read more
Video content strategies are a go-to solution for companies looking to attract their audience quickly. Every professional would love to afford a great ad that will memorably show their services. But at what cost? While top-tier companies allocate a hefty budget to their marketing teams, smaller companies, and startups may wonder if they would ever … Read more
SpaceX has launched its first set of direct-to-cell Starlink satellites that intend to provide “mobile connectivity anywhere on Earth.” The company’s CEO, Elon Musk, confirmed on X (formerly Twitter) that the new satellites will be “a great solution for locations with no cellular connectivity” but warned that due to only supporting less than 7 MB … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! “What should I keep in-house (i.e., do with teams inside the company’s four walls), and when should I use an agency?” That marketing/advertising dilemma may be one of the most persistent. In the zeitgeist of … Read more
What would it be like if your prospective buyers could meet your brand? What would your business talk about, which jokes would your brand share, and what questions would your company ask? Your company’s LinkedIn page is exactly the place where your target audience gets to know your brand — digitally. It’s one of the … Read more
As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. To accomplish these things, however, we must keep our finger on the pulse of email industry … Read more
Tracking social media engagement across a bunch of different networks can be tricky. But those likes, comments and shares are invaluable to your brand. According to The 2023 State of Social Media Report, 91% of business leaders agree that their company’s success will depend on how effectively it can use social data and insights to … Read more
A popular WordPress plugin for privacy compliance with over 800,000 installations recently patched a stored XSS vulnerability that could allow an attacker to upload malicious scripts for launching attacks against site visitors. Complianz | GDPR/CCPA Cookie Consent WordPress Plugin The Complianz plugin for WordPress is a powerful tool that helps website owners comply with privacy … Read more
