I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top … Read more
Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that they more closely align with how … Read more
A company can generate influential media exposure by turning internal expertise into media sources. I challenge you to use brand scoring, like count, content shares, or other vanity metrics when pitching a journalist or editor to become an expert source. The best-case scenario is that you don’t get a response. But if the media contact … Read more
In the constantly evolving digital environment, ensuring a flawless and user-friendly online experience is vital to ensure any webpage’s success. An essential tool in attaining this is the Website UX Audit, an extensive analysis of a page’s user experience. Experts in the industry agree that conducting regular UX audits is necessary for identifying improvement areas … Read more
Someone asked on Twitter why their articles aren’t ranking well and Google SearchLiaison surprised everyone with a mini site audit of things needing to be fixed. A person (@iambrandonsalt) tweeted on X (formerly Twitter) asking if anyone could offer an explanation of why some pages of their site was having problems ranking. He tweeted: “Does … Read more
![4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/Untitled-design-73.jpgkeepProtocol.jpeg "4 TikTok Predictions that Creators on the Platform Are Preparing")
Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is … Read more
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that … Read more
The entrepreneurial spirit burns bright in many hearts, fueled by the desire to forge their own path, build something meaningful, and make a difference. But turning that spark into a roaring business takes more than just passion. It requires a clear vision, strategic planning, and unwavering dedication. If you’re ready to embark on the exciting … Read more
We often talk about how to bring your product to market, how to set up the logistics, and how to promote it to your target audience. But we rarely discuss how you should price a product. Some believe that you should price a product as high as possible to get the biggest possible profit margins, … Read more
Google Search Generative Experience (SGE) was set to expire as a Google Labs experiment at the end of 2023 but its time as an experiment was quietly extended, making it clear that SGE is not coming to search in the near future. Surprisingly, letting Microsoft take the lead may have been the best perhaps unintended … Read more
One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google Business Profile. However, claiming your Google Business Profile (GBP) is just the first step – you must optimize, frequently check, and update your GBP with … Read more
Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. We’ve maintained transparent salaries through significant market (and … Read more
Social media and customer retention are intrinsically linked because social has become a key player in the entire customer journey. The average buyer’s journey is becoming more dynamic, and social customer care is a way to capture your audience’s attention when the competition is fiercer than ever. There’s no denying that customer retention should be … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! “Ethical marketing practices.” Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, many businesses are considering … Read more
Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. After all, when they have a great experience with your emails, it has a positive … Read more
The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to benefit from the latest industry insights while expanding your professional network. Spending hours researching articles, forum discussions, and other online resources is always valuable, but … Read more
Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models. Source link
The digital world is evolving rapidly, and we are seeing new ways of how these changes will impact businesses. In this fast-evolving landscape, the importance of SAP (systems, applications, and products) security has become more evident. These systems allow companies to streamline operations while protecting mission-critical data from cyber threats. This article will consider the … Read more
