In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed of John Mueller, Lizzie Harvey, and Gary Illyes, says the guide maintains a 91% user satisfaction rating. However, they believe it’s due for an overhaul to streamline outdated advice … Read more
Success in ecommerce isn’t easy. I’ve had high highs and the lowest of lows. But after more than a decade in this industry, I learned it’s possible to be successful, so long as you have three elements nailed down. Marketing expertise and passion. A drive to become successful through consistent practice. Identifying trending products at … Read more
Law firms have a great chance to connect and engage with mobile customers when their websites are responsively designed. Your website will be mobile-friendly, compliant with modern web standards, and attract more visitors. However, responsive web design is more than just creating a visually pleasing website. A website is an essential component of your company, … Read more
There’s been a significant amount of speculation about the motives behind Google’s firing of Appen, the company that provides Search Quality Raters, with many expressing this may be the dawn of a new era of AI search quality raters. The facts however are clear about the meaning behind these recent events. There are two ideas … Read more
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin. Despite the rapid change, search marketers can use new platform updates to stay ahead of the competition and be at the forefront … Read more
Does your business lack full insight into the performance of your marketing campaigns? With the implementation of call tracking software into your business process, you will quickly see an improvement in the transparency of your marketing attribution and conversion generation. As call tracking allows you to see exactly which source every customer call originates from, … Read more
Link building plays a crucial role in your SEO campaigns and overall business success. Setting OKRs can help you implement the best link-building strategies and achieve your SEO goals. Source link
Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The Record,” a podcast featuring Google’s Search Relations team members. First launched years ago, the SEO Starter Guide aims to explain the basics of improving website … Read more
As business owners, revenue is one of our favorite words. We all love revenue. We love seeing it go up, we love saying it, and if you’re a copywriter like me, you also love writing it (as is the case with many French words.)! However, the best type of revenue for any business owner is … Read more
As Google continues to release more updates, confirmed and unconfirmed, a broader range of business stakeholders are becoming more aware not only of the changes made by Google, but also of how evolving technologies are impacting consumerism as a whole. Gartner publishes an annual study of CEOs and CFOs, and a key takeaway for 2024 … Read more
To keep ahead of the competition in the rapidly changing world of digital marketing, Australian businesses are always looking for new and creative approaches. A skilled digital marketing company that not only knows the ins and outs of the Australian market but also specializes in a wide range of services is an invaluable ally in … Read more
The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity. Semantic HTML makes it clear to search engines exactly where the content you want to be indexed is on a webpage, which is why it … Read more
Pocket Pair’s new action-adventure survival game, Palworld, has surpassed two million concurrent Steam players, achieving the second-highest peak in the platform’s history. It has been five days since its release, and the game has already sold over seven million copies. Apart from Palworld, PlayerUnknown’s Battlegrounds holds the all-time concurrent player record at just over 3.2 … Read more
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, … Read more
Got talent and tunes but struggling to get noticed? Relax, here’s a valuable guide to help you promote your music with strategic proficiency. This strategic manual is designed to guide you through nine vital steps to promote your music. We’ll cover everything from crafting a distinctive brand to connecting with your audience, cross-pollinating with fellow … Read more
A recent report from 404media.co alleged that “Google News is boosting sites that rip-off other outlets by using AI to rapidly churn out content.” While Danny Sullivan, Google’s SearchLiaison, offered an official response to the claim, it doesn’t offer a complete explanation as to why some domains outrank others in the news. This article will … Read more
A critical severity vulnerability was discovered and patched in the Better Search Replace plugin for WordPress which has over 1 million active website installs. Successful attacks could lead to arbitrary file deletions, sensitive data retrieval and code execution. Severity Level Of Vulnerability The severity of vulnerabilities are scored on a point system with ratings described … Read more
An advertiser recently asked Ginny Marvin, the Google Ads Liaison, about an issue with seeing a high percentage of ad spend and conversions falling under “Other” search terms. Inquiry Into Ad Spend Anomalies The advertiser explained that for a campaign using all exact match keywords, 80% of ad spend and 90% of conversions were attributed … Read more
