Rihanna’s Fenty Beauty house for TikTok stars is closing temporarily due to the coronavirus pandemic

Rihanna’s new TikTok collab house, Fenty Beauty House, is temporarily closing out of caution due to the coronavirus pandemic, a spokesperson for the brand confirmed to Business Insider. Rihanna announced the new TikTok creator hub earlier this month during a launch party. Collab houses, like Sway LA or Hype House, are a popular trend among influencers, and…

It’s still easy to find coronavirus mask ads on Facebook

Ads for face masks are still appearing on Facebook, Instagram and Google, according to a review of the platforms carried out by the Tech Transparency Project (TTP). This despite pledges by the platforms that they would stamp out ads which seek to profit from the coronavirus pandemic. Facebook said on March 6 that it would…

Facebook’s new Messenger hub shares tips for staying connected virtually

Today, Facebook launched a new “Messenger Coronavirus Community Hub,” which so far basically just explains how people, communities and businesses can use Messenger to stay connected during the coronavirus pandemic. If you already use Messenger, this isn’t going to introduce any groundbreaking ideas or features. Instead, the hub will provide tips like how parents and…

How to Create Top-Performing Content on Google According to Science

One of the biggest challenges that marketers face is getting their content the attention it deserves. The reason is simple. If nobody reads your content, you stand no chance of succeeding with content marketing. In this post, I want to show you exactly how to create content that will engage your audience and rank high on Google based on data and research.

Declining ad rates may signal a reset for startup SEM strategies

With limited prospects for growth, one of the iron laws of economic downturns is that advertising is among the first budgets to be cut. Advertising revenues have already cratered at many alt-weekly newspapers, which heavily rely on local events and restaurants that have been shuttered in the wake of the COVID-19 outbreak. BuzzFeed even went…

What we’ve learned from building 40,000+ links for clients

Amanda Milligan Contributor Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. Since our agency opened in 2012, we’ve learned a lot about how to build quality links through content marketing. The industry has…

Instagram will down-rank posts debunked by fact checkers

Notably, Instagram says the update applies not just to coronavirus misinformation, but to all posts — in feed and Stories — that are debunked by its fact checkers.The app will also hide coronavirus-themed accounts from its recommendations and won’t showcase posts in Explore unless they were shared by “a credible health organization.” Instagram has previously…

Facebook video calls soar 1000% during Italy’s lockdown

Image copyright Getty Images Facebook has seen usage across its platforms surge in countries that have brought in virus lockdowns.Italy – with some of the toughest restrictions – has seen the biggest rise, with group calls rocketing by more than 1,000% in the last month.The social media giant said total messaging traffic on all its…

4 Strategies for Better Email Marketing

Proven strategies to get your ecommerce brand on track. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Urupong | Getty Images Opinions expressed by Entrepreneur contributors are their own. While there is no denying that email marketing has…

Why Don’t We Just Ban Targeted Advertising?

You probably remember this moment. It was April 2018, the peak of the Cambridge Analytica scandal, and Mark Zuckerberg was testifying before an angry Congress. Republican senator Orrin Hatch, then 84 years old, asked how Facebook could make any money by offering a free service. “Senator, we run ads,” Zuckerberg replied, breaking into a smirk.…

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