This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning.To check to see if you already have access to Business Insider Intelligence through your company, click here.The music superstar turned business mogul announced a new TikTok creator hub, dubbed Fenty Beauty House, during her new mascara’s recent launch party, according…
For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s…
As you know, the Facebook conversion rate makes it an effective platform when it comes to running marketing campaigns. A high percentage of marketers value Facebook as an advertising space, especially on mobile, as a user acquisition channel. The number of users on Facebook still outnumber all other social media networks. (Image from PrivacyCanada.net.) Facebook…
In 2017, a three-person Austin-based production and management company called Exurbia Films assumed rights management for the 1974 cult horror classic The Texas Chainsaw Massacre.“My job was to take us into Chainsaw 2.0,” says Pat Cassidy, a producer and agent with Exurbia. “The original guys did a great job managing the rights but aren’t from…
Marketers can take advantage of data to build effective email marketing campaigns tailored to their target audience. Studying and tracking data over time reveals what does and doesn’t work. And marketers can use a/b testing to rectify mistakes, overcome issues, and achieve better results. Sourcing data to personalize campaigns is simple enough thanks to the…
Take advantage of lower costs and seize market share. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: NurPhoto | Getty Images Nick Wolny Guest Writer Director of Content, Super Connector Media March 13, 2020 6 min read Opinions…
Reach more audiences with this Final Cut Pro X course. March 14, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Video marketing…
Last July, Hawaii representative and longshot Democratic presidential hopeful Tulsi Gabbard filed a lawsuit against Google, accusing the company of violating her First Amendment rights to free speech when it briefly suspended her campaign’s ad account. On Wednesday, California’s Central District Court rejected the suit outright. Gabbard’s campaign, Tulsi Now, Inc., asked for $50 million…
Photo: Martin Bureau (Getty)Facebook’s redesign for its Messenger app proves two things: 1) Facebook’s leaning hard into its Stories format after the feature’s success on Instagram; and 2) Yes, those chatbots really were the worst. Facebook’s ditching the Discover tab, a hub for various business tools and games, among other updates to help streamline the…
Ed Byrne is an entrepreneur, investor and co-founder of Scaleworks. More posts by this contributor We’ve had a great decade-long run in SaaS — abundant capital, a thriving economy and a massive existing market shift from on-premise to cloud. But the good times will end and challenges are coming. I’m not predicting when it will…
By Morgan Sung2020-03-13 21:46:57 UTC Trump’s press conference declaring a nationwide state of emergency did little to quell the panic surrounding the coronavirus outbreak, but at least we got a decent meme out of it. During the conference on Friday, the president shook hands with a number of high-ranking officials from various corporations — doing…
Facebook said on Friday that it is committing to match $20 million in donations, a fraction of its quarterly profit, to support global relief efforts for COVID-19 coronavirus. Mark Zuckerberg, the social juggernaut’s chief executive, said Facebook was committing $10 million for the United Nations Foundation (UNF) and World Health Organization’s COVID-19 Solidarity Response Fund…
Image: Omar Marques / SOPA Images / LightRocket via Getty Images By Matt Binder2020-03-13 18:43:49 UTC Have you ever copied a password or perhaps even your credit card number on your iPhone in order to easily paste it onto a website form? If you have, then it’s likely you’ve just exposed that information to a…
Here’s how companies and brands can create viral marketing content on platforms like TikTok. March 13, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Thomas Ma, co-founder of Sapphire Apps Media, talks about how working at his mother’s nail salon taught him what it means to be an entrepreneur and how…
TLDR: The Dynamic Digital Marketing Manager Bundle explains all the steps to harness the power of social media and online messaging for your business. It’s easy to disregard social media and email as a simple conveyance system for political screeds, cat memes, spam and emails from your mother. But the truth is, to the seasoned…
It was a big weekend on the tech and governance beat, led by news of the spread of the COVID-19 disease in the United States and its spiraling consequences for companies in Silicon Valley and beyond. Today we’re introducing a new, hopefully short-lived section of The Interface that covers the spread of the novel coronavirus…
Yext says that in response to the COVID-19 pandemic, it’s making its Yext Answers site search product free for 90 days. You might not see an obvious connection between site search and a worldwide pandemic. You might even think this sounds like a marketing gimmick. But Yext CEO Howard Lerman said that for the past…
Superpeer is giving YouTube creators and other experts a new way to make money. The startup announced today that it has raised $2 million in pre-seed funding led by Eniac Ventures, with participation from angel investors including Steven Schlafman, Ankur Nagpal, Julia Lipton, Patrick Finnegan, Justin De Guzman, Chris Lu, Paul Yacoubian and Cheryl Sew…
