Automattic’s Response To WP Engine Lawsuit Reframes Narrative

Automattic’s Response To WP Engine Lawsuit Reframes Narrative

Lawyers for Matt Mullenweg and Automattic filed a motion to dismiss the lawsuit from WP Engine, offering a different perspective on the dispute’s underlying causes. The motion to dismiss claims that the one causing harm isn’t Mullenweg and Automattic but WP Engine, asserting that WP Engine is compelling the defendant to provide resources and support … Read more

6 marketing takeaways from Longlegs’ campaign of terror

6 marketing takeaways from Longlegs’ campaign of terror

Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note at the bottom: “Printed at the request of LONGLEGS.” A week later, a user named Mr_Downstairs leaves strings of glyphs in the comments on Letterboxd. Image Source Billboards pop up; a partially obscured face peers … Read more

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