Google Rolls Out First-Party Data Solution For Analytics Users

Google Rolls Out First-Party Data Solution For Analytics Users

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Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies.

  • Google Analytics now lets advertisers use first-party customer data to improve ad targeting.
  • The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming soon.
  • Advertisers can implement this by setting up data collection and linking their GA4 account.



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Related posts:

  1. Google Analytics 4 (GA4) Users Report Data Collection Issues
  2. Google Analytics 4 Rolls Out New Conversion Attribution Settings
  3. How Google Analytics 4 Uses AI To Enhance Your Marketing Data
  4. Google Streamlines First-Party Data Management With New Tool

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