Today’s news: TikTok’s ad pitch reveals new data, Pornhub’s mysterious marketing executives, and how much influencers charge for sponsored Instagram Reels.
TikTok Photo by Jens Kalaene/picture alliance via Getty Images
TikTok’s pitch comes as the app faces a possible closure of its US business. TikTok has been in talks with Oracle, Microsoft and Walmart after President Trump’s administration threatened to ban the app.
Online searches for key employees led to dead ends, while contact information for Pornhub’s director of communications led to an employee of the company’s PR firm, 5W Public Relations.
5W said Pornhub guards employees’ identities for “safety reasons.” Parent company Mindgeek, which like many big porn sites flies under the radar, did not respond to a request for comment.
Sydney Bradley reports that creators are experimenting with sponsored content on Instagram Reels, the app’s month-old video feature that is similar to TikTok.
“Brands are more aware of the returns of investment on Instagram,” said an influencer who used both Instagram and TikTok, and asked not to be identified to speak more freely about brand deals. “It’s very easy to convince a brand to do a Reel in addition to another package.”
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