Gary Hopkins, a marketing expert, wrote: “People often associate complexity with deeper meaning when often after precious time has been lost, it is realized that simplicity is the key to everything.” Ignoring cutting-edge e-commerce tools and solutions that streamline web design is a prime example.
One reason sales are down is that customers have a hard time navigating a poorly designed website. Since they don’t feel comfortable browsing it, they simply leave it. This explains why many companies invest heavily in making their online shops intuitive and simple to navigate. Some businesses, though, are successful without investing millions of dollars in web development.
To get their online stores up and running quickly and affordably, they use pre-made e-commerce templates. They save businesses the expense of custom design and development by providing ready-made layouts and functionality for online stores. Equally important, they have user-friendly interfaces that give your customers top-notch care without draining your bank account.
Why WooCommerce?
This is the most popular e-commerce platform by far. In addition, WooCommerce is compatible with a huge library of templates tailored to the needs of web stores. They’re easy to use enough to allow anyone to create a functional online store in no time.
You can get them from the official directory or buy WooCommerce templates from more assortment-rich third-party theme suppliers like TemplateMonster.
What’s So Special About WooCommerce Themes?
These are pre-built with valuable tools that simplify the process of launching an e-commerce website. They come with layouts and features like a product catalog, product search, shopping cart, wish lists, and payment options that are already made for an online shop.
The cherry on top is that WooCommerce works with WordPress, the most popular CMS. This simplifies WordPress dashboard management for WooCommerce-compatible websites.
A Little More About E-Commerce Template Features
Mobile-First design
Speaking of user experience, these themes have a responsive design that ensures the shop layout will look good and function properly on any computer, tablet, or smartphone. This allows clients to visit your store from any device.
Today, most online shopping is done on mobile devices, so responsiveness is crucial to a good user experience. The Bootstrap-based mobile design uses CSS media queries and fluid grids to adapt to different screen sizes. So, the same shop layout is changeable for any display, so the user always has the same experience.
Drag-and-Drop Tools
WordPress e-commerce themes come with drag-and-drop tools that make it easy to customize the shop layout. It’s a breeze to make the site look exactly how you want it without touching the code. You can easily rearrange the elements on a webpage by dragging and dropping them.
The majority of templates, in particular, include a visual editor that enables webmasters to make changes in real-time. Elementor, Gutenberg, WPBakery, Divi, Beaver, and Visual Composer are some of the most well-known drag-and-drop builders.
Blog Support
Creating a blog is a breeze with the integrated blogging functionality. Whether you’re promoting a new product or offering advice, this feature serves a variety of purposes.
As an added bonus, blogs boost the store’s rank in the search engine results pages. This has the potential to increase visibility and, in turn, conversions.
User-Friendly Navigation
Because of the intuitive structure, shoppers can quickly find the goods they need. Navigation menus often come with dropdown options and are typically organized into categories. Themes may also offer additional features such as product filters and search bars. A commonly used technique is breadcrumb navigation, which is a handy way for shoppers to see their location in the site’s hierarchy and instantly return to a previous page.
Each theme comes with a convenient shopping cart page or popup, so customers can review their orders before committing to a purchase. For instance, buyers may modify their cart contents before submitting an order and apply a discount code if one is available.
Storefront Appearance
A store’s appearance affects how customers view its products and services. As a result, it impacts a customer’s purchase decision and shopping experience. After all, if it is too confusing, your customers may just throw up their hands in frustration and say, “Forget it; I’ll just shop at Amazon!” That’s why templates offer high-quality graphics, interactivity, and vibrancy to help draw customers in and keep them engaged.
For example, they are Retina-ready, so you can expect more detailed and clear visuals. Integrating Google Maps allows you to show clients how to get to your shop. In addition, a scrolling motion technique called the parallax effect will give your site’s users the impression that they are moving through three-dimensional space.
Who Are WooCommerce Templates For?
They perform well in all fields, including academic and medical as well as creative and athletic ones. Furthermore, they are up there by themselves when it comes to adaptability and usability when compared to other online shopping platforms. This makes them the clear frontrunner. In light of this, the fact that WooCommerce powers over 5 million websites (!) is hardly shocking.
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- 4 MUST-HAVE FEATURES OF AN ECOMMERCE MANAGEMENT COMPANY
The post Why Ignoring Woocommerce Templates Will Cost You Sales appeared first on Social Media Magazine.
