Image: heartbeat
By Anna Iovine
Heartbeat, an influencer marketing platform, just announced they’re expanding to TikTok.
In addition to Instagram, Heartbeat’s brand partners can now choose TikTok in upcoming social media marketing campaigns. “After four years in business, we’ve been one of the most adaptable and scalable products for authentic content creation on Instagram,” said Brian Freeman, CEO of Heartbeat, “but today we’re adding TikTok to that powerful mode.”
With this expansion, brand partners will be able to work with influencers with varying levels of following — macro, micro, and nano. The press release detailed what these campaigns could entail:
– Zero-in on different targeting options with Heartbeat’s proprietary campaign builder by the hundreds
– Run large-scale content creation campaigns
– Leverage Heartbeat’s powerful shipping tools (currently seeing 90% completion rates on product shipped)
– Target existing customer lists or upload CSVs for campaigns & audience extension
– Track: likes, comments, shares, and impressions on all content generated in real-time
– Own the rights for all generated content at no extra cost (unless otherwise noted)
It is undeniable, however, that this expansion comes amid the coronavirus pandemic. Freeman, who believes TikTok to be the next breakout platform for influencer marketing, said that he and his team has been asking what can be most helpful for their brands, ambassadors, and creators at this time.
“We see our duty to our ambassador and creator community to get them as many brand opportunities as possible to earn extra cash when we know now the purse strings have to be so tight,” Freeman told Mashable. “This means we hopefully can help someone who is unemployed for the first time in their career make up some of those lost wages by having fun on TikTok. We can maybe even assist a parent who is sheltering-in-place with their kids and needs a little extra grocery money.”
If a creator gets a sponsored post on TikTok’s For You page, a brand sees immense value in it, according to Freeman. That value can translate into dollars.
Freeman sees this as an opportunity to help brands, too, with quick turnaround campaigns. “We’re working overtime to help our clients think creatively about how to use the platform and develop strategies that drive the results they need,” he said. “Whether that’s boosting sales, or making the right audience aware of their brand story.”
Ultimately, Freeman said, he wants Heartbeat to be part of a solution that gives brands, ambassadors, and creators hope. In the time of the coronavirus, that’s something we all can get behind.
