- Carolyn Tisch Blodgett, Peloton’s head of global marketing, is leaving the company after four years, Business Insider has learned.
- She’ll continue to advise the company after her last day May 29.
- Blodgett’s departure comes as the company reported its third-quarter results on Wednesday, which revealed that sales were up 66% during the quarter.
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Carolyn Tisch Blodgett, Peloton’s head of global marketing, is leaving the company after four years. Blodgett shared the news in a LinkedIn post, saying that she informed the company of her decision to step down last month.
Blodgett’s last day will be May 29th, but she will continue to serve as an advisor to the company, according to an email sent by Peloton president William Lynch that she shared on LinkedIn. Lynch’s email also stated that Blodgett was expecting a third child this summer and was looking forward to spending time with her family.
“Carolyn played a key role in laying the foundation for Peloton’s success,” Lynch’s email reads. “In the last few years, Carolyn has risen to lead our global marketing function, where she’s built a world-class organization, and made an indelible mark across our company.”
Business Insider asked Peloton and Blodgett for comment, but they haven’t responded at the time of publication.
Blodgett guided Peloton’s marketing from when it was a startup through its IPO in September 2019. Peloton was arguably the first direct-to-consumer brand to go public — and prioritized performance as well as brand marketing.
Blodgett helped grow its membership base to more than 2 million members, launch the connected treadmill Peloton Tread, and expand the company internationally.
The company’s promotions also made headlines in December 2019 for an ad that showed a woman documenting a yearlong selfie journey after her partner gave her a Peloton for the holidays, inspiring numerous spinoffs and memes.
The company reported its most recent quarterly results on Wednesday showing sales up 66% during the quarter. Peloton said it had more than 866,100 connected fitness subscribers in the quarter, up 94% versus a year ago. Subscribers of its app were also up 64% by the end of the quarter on the same basis.
Blodgett started her career on the agency side at Digitas, working with the American Express brand before moving to PepsiCo where she managed the Mountain Dew commercial business. She joined Peloton in 2016 after consulting at the New York Giants.
Peloton spent $324 million on sales and marketing in fiscal 2019 on its way to going public, the company reported in its S-1 filing, up by 114.1% year over year from $151.4 in 2018.
