How to Craft a Perfect Email

Photo: Danny Feld/NBC (Getty Images)There’s a thing kids do when they write letters or essays. They write “Oh, and…” as if the reader were receiving their words in real time. They don’t know how to hide their stream of consciousness from their writing. If you’re writing in a burst of inspiration, you might do it…

CAN-SPAM Act is Important and Painful for Email Marketers

Business practices are changing every day. Nowadays, companies and startups are interested in increasing market share maximization with the use of new technology like email marketing. Today digital marketing tools practice helping those companies in attaining its position by targeting niche audience of like-minded interest which those companies product can offer to them. The can-spam act…

Never Trust a Platform to Put Privacy Ahead of Profit

At this point, it’s painfully unsurprising to hear new examples of tech companies misusing customer data. But a particularly shameful version of the story has become increasingly common: services pulling phone numbers and other data used for two-factor authentication into their marketing databases. On Tuesday, Twitter became the latest tech giant to join those ranks.The…

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