Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying tried and true to manual PPC management has been shown to limit efficiency and margins. But PPC automation layering isn’t just … Read more
If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results. Source link
Google’s Spam Explainer was updated to reflect the new realities introduced by the March 2024 Core Algorithm Update. The following is everything that was removed and added and what it means what the implications are for the core algorithm update. March 2024 Core Algorithm Update Google’s core algorithm update is without question one of the … Read more
Editor’s note: This article is republished with permission from Microsoft. Elevate your website’s search engine performance with our latest innovation in Bing Webmaster Tools, Top Insights. Delivering top-tier insights and actionable recommendations to fine-tune your site for Bing and other search engines, Top Insights introduces a suite of personalized and prioritized recommendations, enabling webmasters to … Read more
The Cwicly WordPress website builder toolkit announced that they are shutting down by the end of the year and refunding all 2024 clients. The decision forced developers to halt current projects and begin the process of migrating client websites to other WordPress site builder platforms. It is an unexpected end to what was regarded as … Read more
Google has announced a significant update to its search algorithms and policies to tackle spammy and low-quality content on its search engine. The March 2024 Core Update, which the company says is more extensive than its usual core updates, is now rolling out. This update includes algorithm changes to improve the quality of search results … Read more
Vetted.ai is one of many AI chatbots that are gaining traction in Google search. It’s not much, maybe 10,000 monthly visits, but Google found the site to be the best result for ~100 keywords. Trend: growing. Organic traffic and top 3 keywords for vetted.ai (Image Credit: Kevin Indig) A click on one of Vetted AI’s … Read more
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond. Star ratings can help businesses earn trust from potential customers, improve local search … Read more
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. In the world of digital marketing, you have to understand the entire customer journey in order to make informed strategic and resourcing decisions. But, as any SEO practitioner will tell you, it can be exceedingly difficult to gauge … Read more
Google has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools” section in Google Ads, can help you generate performance reports, manage budgets, and optimize your advertising efforts more efficiently. Key Features Of Solutions Solutions offers … Read more
Meta has announced new features for Instagram’s Direct Messaging (DM) platform to enhance user experience and foster better connections among friends and family. The updates include editing messages, pin chats, toggling read receipts, saving favorite stickers, and personalizing chats with new themes. Edit Messages Up To 15 Minutes After Sending One of the most significant … Read more
YouTube recently published an informational video dispelling creators’ common myths and misconceptions about how YouTube’s recommendation algorithm works. The 12-minute video features Todd Beaupré, who leads YouTube’s growth and discovery team, interviewed by YouTube creator liaison Renee Richie. Here are the highlights from the discussion. Understanding The Algorithm’s Focus In the video, YouTube addresses a … Read more
The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. It’s time to chart a course for SEO success in this changing landscape. Watch … Read more
Robots.txt is a useful and powerful tool to instruct search engine crawlers on how you want them to crawl your website. Managing this file is a key component of good technical SEO. It is not all-powerful – in Google’s own words, “it is not a mechanism for keeping a web page out of Google” – … Read more
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. With all the potential challenges on the horizon for 2024, diversification – embracing new developments, user behaviors, and channels – is one way you can insulate … Read more
There have been significant changes to the way users interact with search engines, with SERPs moving beyond the basic blue links to a more dynamic and feature-rich structure. As Google’s SERP features continue to evolve, it’s important to understand each update and how they impact your SEO efforts. So if you’re a digital marketer or … Read more
I’ve been writing about search engine optimization (SEO) for more than 20 years. Looking back, I realize actionable SEO insights need to be thoroughly updated in this era of constant change. Circumstances have always changed quickly, but the pace of AI development in SEO feels harder to keep up with. There are many uncertainties in … Read more
Google announced a new carousel rich result that can be used for local businesses, products, and events which will show a scrolling horizontal carousel displaying all of the items in the list. It’s very flexible and can even be used to create a top things to do in a city list that combines hotels, restaurants, … Read more
