To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast. You’ll learn how to develop engaging content for today’s social media platforms including TikTok.
Heartbeat influencer marketing platform expands to TikTok. Image: heartbeat By Anna Iovine2020-03-31 14:54:05 UTC Heartbeat, an influencer marketing platform, just announced they’re expanding to TikTok. In addition to Instagram, Heartbeat’s brand partners can now choose TikTok in upcoming social media marketing campaigns. “After four years in business, we’ve been one of the most adaptable and…
Facebook announced on Monday that it was going to spend $100 million to help local news outlets during the coronavirus crisis. “It’s a moment where getting accurate news about the coronavirus is vital for all us,” says Campbell Brown, the former television news anchor and Facebook’s vice president of global news partnerships. This urgent need…
By Stan Schroeder2020-03-30 14:19:20 UTC Facebook has pledged $100 million to support the news industry during the coronavirus crisis, the company announced Monday. The company will grant $25 million to local news funding through its Facebook Journalism Project, as well as $75 million in additional marketing spending, with the goal “to move money over to…
Providing customer support on social media isn’t optional for brands these days. When it takes days or weeks to get a reply on social media, your customers lose interest in your brand, which can ruin your reputation. The days when using phone calls were enough to provide customer support are far behind us. Over the…
by Grace Duffy / March 28, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage…
by Grace Duffy / March 14, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and…
by Grace Duffy / February 29, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the full rollout of Facebook’s Live Producer…
by Grace Duffy / March 21, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live…
Authentic fans, we’re sure. Image: Jeff Zelevansky / getty By Jack Morse2020-02-22 10:15:52 -0800 You can’t buy friends, but man oh man Michael Bloomberg sure is trying. The recent Republican and current candidate for the Democratic party’s presidential nomination has made waves with a shady social media marketing campaign that veered hard into sponcon. But…
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. It includes six courses and over 200 lessons. Image: pexels By StackCommerceMashable Shopping2020-03-09 09:05:00 UTC TL;DR: Learn how to promote your own brand with the Dynamic Digital Marketing Manager bundle for just $29.99, a 97% savings as of March…
What I really want to talk about today is Steven Levy’s massive Facebook: The Inside Story, which I finished reading over the weekend. But we’ll do that tomorrow, when the book comes out — and I’m excited to share that Steven has agreed to answer a few questions for us right here in this space.…
Since Russia’s stunning influence operations during the 2016 United States presidential race, state and federal officials, researchers, and tech companies have been on high alert for a repeat performance. With the 2020 election now just seven months away, though, newly surfaced social media posts indicate that Russia’s Internet Research Agency is adapting its methods to…
Photo: George Frey (Getty Images)Former New York City mayor and billionaire oligarch Michael Bloomberg’s presidential campaign hasn’t had the best week since the Feb. 19 Democratic primary debate in Nevada, where he was more or less mechanically separated into meat byproducts by the rest of the field on everything from his support for stop-and-frisk policing…
TikTok, the hugely popular social media app, found a lot of early traction by giving users a way to create funny lip-synced versions of clips from well-known songs and then share them with friends (its predecessor in the West was even called Musically). Now at long last, TikTok’s owner, China’s ByteDance, is doubling down on…
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Each HD video comes out to less than $1. Image: design wizard By StackCommerceMashable Shopping2020-02-19 10:00:00 UTC TL;DR: Elevate your marketing skills with the Design Wizard: Stock Video Bundle for $49, a 95% savings. In this algorithm-driven age,…
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Illustration: Benjamin Currie (Gizmodo)Giz AsksGiz AsksIn this Gizmodo series, we ask questions about everything from space to butts and get answers from a variety of experts.Social media is awful and whatever pleasures it confers in the form of mildly amusing memes or a fleeting sense of community/belonging are massively outweighed by its well-documented downsides. Their…
