Social Media Marketing

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. There are 60,000+ free templates to choose from. Image: canva By StackCommerceMashable Shopping2020-03-29 09:00:00 UTC TL;DR: Get a 3-month subscription to Canva Pro for just $12.99, a 66% savings as of…

Raise your brand awareness in a fraction of the time. April 6, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. For small…

This is a preview of the new Q1 2020 Digital Video Trends report from our partners at eMarketer.eMarketer PRO analyzes the social media industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. Check if your company subscribes to eMarketer PRO, or learn more about access here.It’s unclear how long the COVID-19 pandemic will last…

Heartbeat influencer marketing platform  expands to TikTok. Image: heartbeat By Anna Iovine2020-03-31 14:54:05 UTC Heartbeat, an influencer marketing platform, just announced they’re expanding to TikTok.  In addition to Instagram, Heartbeat’s brand partners can now choose TikTok in upcoming social media marketing campaigns. “After four years in business, we’ve been one of the most adaptable and…

Facebook announced on Monday that it was going to spend $100 million to help local news outlets during the coronavirus crisis. “It’s a moment where getting accurate news about the coronavirus is vital for all us,” says Campbell Brown, the former television news anchor and Facebook’s vice president of global news partnerships. This urgent need…

By Stan Schroeder2020-03-30 14:19:20 UTC Facebook has pledged $100 million to support the news industry during the coronavirus crisis, the company announced Monday.  The company will grant $25 million to local news funding through its Facebook Journalism Project, as well as $75 million in additional marketing spending, with the goal “to move money over to…

Providing customer support on social media isn’t optional for brands these days. When it takes days or weeks to get a reply on social media, your customers lose interest in your brand, which can ruin your reputation. The days when using phone calls were enough to provide customer support are far behind us. Over the…

by Grace Duffy / March 28, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage…

by Grace Duffy / March 14, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and…

by Grace Duffy / February 29, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the full rollout of Facebook’s Live Producer…

by Grace Duffy / March 21, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live…

Authentic fans, we’re sure. Image: Jeff Zelevansky / getty By Jack Morse2020-02-22 10:15:52 -0800 You can’t buy friends, but man oh man Michael Bloomberg sure is trying.  The recent Republican and current candidate for the Democratic party’s presidential nomination has made waves with a shady social media marketing campaign that veered hard into sponcon. But…

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What I really want to talk about today is Steven Levy’s massive Facebook: The Inside Story, which I finished reading over the weekend. But we’ll do that tomorrow, when the book comes out — and I’m excited to share that Steven has agreed to answer a few questions for us right here in this space.…

Since Russia’s stunning influence operations during the 2016 United States presidential race, state and federal officials, researchers, and tech companies have been on high alert for a repeat performance. With the 2020 election now just seven months away, though, newly surfaced social media posts indicate that Russia’s Internet Research Agency is adapting its methods to…

Photo: George Frey (Getty Images)Former New York City mayor and billionaire oligarch Michael Bloomberg’s presidential campaign hasn’t had the best week since the Feb. 19 Democratic primary debate in Nevada, where he was more or less mechanically separated into meat byproducts by the rest of the field on everything from his support for stop-and-frisk policing…

TikTok, the hugely popular social media app, found a lot of early traction by giving users a way to create funny lip-synced versions of clips from well-known songs and then share them with friends (its predecessor in the West was even called Musically). Now at long last, TikTok’s owner, China’s ByteDance, is doubling down on…